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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great Value For Money

Not had to make a claim but so far experience with Purely Pets has been excellent Reviewed on: 10th September 2020

Fast... Efficient... Friendly

Excellent Service. Been with purely pets for many years now insuring both my dogs. Quick to answer your call. Very friendly and helpful and very efficient in sorting out any problems and settling cases. Would highly recommend and have recommended. A+ Reviewed on: 10th September 2020

Purely Pets - the best insurance I have found

Trouble free application for three dogs and no fuss settling first claim on one of them. Have just recommended to my sister whose Pug arrives in early October. Reviewed on: 10th September 2020

Great insurer

Purely pets are very good, very helpful. Haven't had to wait long . No difficulties whatsoever Reviewed on: 10th September 2020

Easy to claim

O have had this insurance for.my senior dog. I have made a claim previously and they paid out without any hassle. Reasonable.prices too. Reviewed on: 10th September 2020

Super efficient company.

Only been with you a short while but the communications were fast and I could find no fault. Reviewed on: 10th September 2020

Best Deal

You provided my pet insurance with speed, accuracy and politeness. You gave me a deal that I could not possibly refuse. Excellent. Thank you. Reviewed on: 10th September 2020

Simply The Best

Theres nothing this company and its amazing staff wont do to assist, never ever had any issues claiming and just amazing to deal with Reviewed on: 10th September 2020

Great service

Had to make a claim on our insurance as Bailey developed an eye problem the whole process was quick and simple and the vets fees quickly repaid..great service Reviewed on: 10th September 2020

Comprehensive, Competitive Pet Insurance

Have used Purely Pets for a number of years for our two miniature Schnauzer dogs. Always check around for best deals (not necessarily the cheapest) and Purely Pets have come tops with me now for a few years Reviewed on: 10th September 2020

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