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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Amazing!

I didn't have much experience with their staff or service as my pets have been healthy. But Purely Petsis the best-bet for pet insurance. It has some of the best coverage and at one of the least expensive monthly premiums. If you do run into any hiccups, you sure you’ll get the help you need with its excellent customer service. Reviewed on: 10th September 2020

Exceptional service.

Had to make a claim for our dog for a big operation on his leg. Very helpful and professional. No issues what so ever. Very happy with the service provided. Reviewed on: 10th September 2020

Great insurance

Good prices and fast to respond to questions Reviewed on: 10th September 2020

Simple sign up and great value

The whole experience was really simple, clear and easy. Thank you! Reviewed on: 10th September 2020

Insurance is like a pet - impossible to be without

The firm fills you with confidence Reviewed on: 10th September 2020

Effortless

I have never bought insurance so easily before in my life. Compared to everything else I have ever had, Purley Pets take away all of the stress and drama. Reviewed on: 10th September 2020

Fabulous

Fabulous service which is very important, gives you total relief for you pet. Reviewed on: 10th September 2020

Amazing staff and great service when needed for my dog

Just had an awful time with my dog and he has to have surgery. Purely Pets were great and sorted my insurance out straightaway with no difficulty Reviewed on: 10th September 2020

Great value for the best cover!

Great value policy, covers everything I need, especially having an older dog. I would not hesitate to recommend Purely Pets. Reviewed on: 10th September 2020

Great insurance!!!

Easy and clear claim process! Excellent customer service! Reviewed on: 10th September 2020

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