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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Fantastic service

Never had any problems with them, pay the vet directly, fast and friendly service Reviewed on: 10th July 2019

Great customer service

So far I have received great customer service, easy to navigate site. Reviewed on: 6th October 2021

Ok by me

Does exactly what it does on the can Reviewed on: 6th October 2021

Smooth

Everything went smoothly and easily Reviewed on: 6th October 2021

Great price

I think purely personal is good value for money Reviewed on: 6th October 2021

Great value

Great value for the level of cover provided. Reviewed on: 6th October 2021

Keeping Toby covered simply and affordably..

Most companies seem to be penalizing owners for having been able to keep their pets healthy into their later years. My Daughter recommended Purely Pets and I am so glad she did. My experience with this company was so simple. I dealt with an advisor by phone and he was so courteous efficient and patient. All options of cover were explained so clearly that all I had to do was choose the cover needed to make me feel I was doing right by our Toby .I was able to not only increase the cover but save money in the process. Well done Purely Pets for taking the stress out of keeping Toby covered. Reviewed on: 6th October 2021

Not bad

Cannot find policy documents and cannot find online Reviewed on: 6th October 2021

So far so good

Purely Pets are competitively priced and there website is easy to use and informative. Have called once so far about sending me a copy of my policy and customer services were helpful and courteous and dealt with me efficiently. I have thankfully yet to make a claim but hopefully the level of service will be the same. Reviewed on: 6th October 2021

poor service, totally disorganised.

I've received really bad service from this company, no designated claims handler, portal never updated properly, totally disorganised?, under paid claim. Ridiculously poor communication. Reviewed on: 18th September 2021

Simple, easy, friendly staff

I found the online process easy to use, simple and quick and liked the way I could choose my cover and excess limits. I had a question post sale and the person I spoke to was friendly and knowledgeable. Reviewed on: 18th September 2021

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