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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.8 (2029 reviews)

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4.71

Based on 2,029 reviews, last reviewed 24th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2029)

Review of the Purely Pets, Pet insurance:

John Wick Era

Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024

Smooth

Everything went smoothly and easily Reviewed on: 6th October 2021

Great price

I think purely personal is good value for money Reviewed on: 6th October 2021

Great value

Great value for the level of cover provided. Reviewed on: 6th October 2021

Keeping Toby covered simply and affordably..

Most companies seem to be penalizing owners for having been able to keep their pets healthy into their later years. My Daughter recommended Purely Pets and I am so glad she did. My experience with this company was so simple. I dealt with an advisor by phone and he was so courteous efficient and patient. All options of cover were explained so clearly that all I had to do was choose the cover needed to make me feel I was doing right by our Toby .I was able to not only increase the cover but save money in the process. Well done Purely Pets for taking the stress out of keeping Toby covered. Reviewed on: 6th October 2021

Not bad

Cannot find policy documents and cannot find online Reviewed on: 6th October 2021

So far so good

Purely Pets are competitively priced and there website is easy to use and informative. Have called once so far about sending me a copy of my policy and customer services were helpful and courteous and dealt with me efficiently. I have thankfully yet to make a claim but hopefully the level of service will be the same. Reviewed on: 6th October 2021

poor service, totally disorganised.

I've received really bad service from this company, no designated claims handler, portal never updated properly, totally disorganised?, under paid claim. Ridiculously poor communication. Reviewed on: 18th September 2021

Simple, easy, friendly staff

I found the online process easy to use, simple and quick and liked the way I could choose my cover and excess limits. I had a question post sale and the person I spoke to was friendly and knowledgeable. Reviewed on: 18th September 2021

Customer service excellent.

First time I've taken out an insurance policy with Purely Pets and the customer service was excellent. Reviewed on: 15th September 2021

Awesome cover and customer service

Fantastic coming any with really great customer service Reviewed on: 14th September 2021

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