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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent value

been reliable, consistent and fairly priced provider for 4 years since my cat was born Reviewed on: 10th September 2020

Terrible service

Information about exclusions are very difficult to find until the company decides to turn down or limit payout on a claim and the customer service staff when handling claims are absolutely dreadful. I've cancelled my policy and strongly advise anyone to look elsewhere. Reviewed on: 10th September 2020

Great Insurance

Really pleased with our pets insurance policy, but the best thing is getting a real person to sort out any queries on the end of the phone. Very good service, I would recommend. Reviewed on: 10th September 2020

Purely Pets Insurance Review

Easy to get insurance and helpful information Reviewed on: 10th September 2020

Great

No problems signing up and very quick Reviewed on: 10th September 2020

Great insurer

I've had no problems, would recommend, all straight forward and easy to contact Reviewed on: 10th September 2020

Simply the pets!

Have always been with Purely Pets and they’re absolutely fantastic! I never have any issues with them and they have always supported my pets when they’ve needed medical treatment!! Reviewed on: 10th September 2020

Have never claimed

Have never made a claim but setting up policy online was easy Reviewed on: 10th September 2020

Best pet insurance

Suits the needs of our dog, cost effective, informative service. Reviewed on: 8th September 2020

Quick and easy application

Not claimed yet but application was quick and easy. Good online/email communicstions Reviewed on: 11th August 2020

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