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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great service

A good choice of policies is offered. My dog had a lot of health issues in his first 4 years so I made several substantial claims. These were paid promptly and without hassle. Premiums have risen over the years but not unreasonably. Reviewed on: 1st July 2020

Great customer service

I've had great experience whenever I have had to call customer service. The online portal is really easy to use and useful. I have unfortunately had make a claim, and they've been very helpful and it was a very quick from start to end. Reviewed on: 1st July 2020

Definitely recommend.

I have saved a lot of money switching my pet insurance to Purely Pets. Couldn't be happier. Reviewed on: 1st July 2020

Simple and straightforward

Very simple to buy online. touch wood have not had to use yet. Reviewed on: 1st July 2020

Excellent cover and competitive price

Henry is thrilled with his insurance. He loves the peace of mind and the great value for money!!! Reviewed on: 1st July 2020

Quick and easy to set up our pet insurance

Was looking to change our pet insurance and purley for pets was a great choice. Reviewed on: 1st July 2020

Best pet Insurance

Easy to apply and quick responses. Great prices for great cover. Reviewed on: 1st July 2020

Good Insurance

My pet's insurance was easy to set up and everything was explained well. The online account is very useful and we found the insurance far more competitive than our previous insurer. Reviewed on: 1st July 2020

Excellent service

Prompt settlements easy to speak with someone and very pleasant Reviewed on: 1st July 2020

Amzing

Best insurance company around I will never go anywhere else Reviewed on: 1st July 2020

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