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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Get what it says on the tin

I asked them to insure my dog and they did. No messing about on payouts or anything sinister. All round good insurer Reviewed on: 9th September 2021

Best Dog insurance

Purely pets was the best Insurance that was suited to my Dog and was by far the best priced I could find to match all of my pets needs Reviewed on: 9th September 2021

Purely Pets - all round great service

Always dealt with in an efficient, considerate, empathetic manner. Competitve price on renewal. Reviewed on: 9th September 2021

Great and reliable

Easy to communicate with, reliable company. Reviewed on: 9th September 2021

Good Insurance at Affordable Price

I joined Purely Pets last year and, although I have not claimed on it yet, the insurance package is just what I need at a very good price. Reviewed on: 9th September 2021

Very competative but very comprehensive.

Good communications with clients. Reviewed on: 9th September 2021

Good customer services

Sadly needed to use our pet insurance for the first time. Now we have I'm much more aware of excess payments and why Purely Pets was a good option for us. Reviewed on: 8th September 2021

Excellent service

Friendly and knowledgeable customer service. Made claim process easy and stress free. Reasonable priced cover. Efficient service all round. Been a customer for few years and no plans to change. Highly recommend Reviewed on: 8th September 2021

Great Service

Good information at the time of renewal with a good level of cover being provided. Competitive pricing with selection of cover required. Highly recommend. Reviewed on: 8th September 2021

Purely pets

They have always been there for me and my dogs! Reviewed on: 8th September 2021

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