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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Great customer service

Purely pets staff have always been very responsive and helpful. My dog has had lots of accidents and they have been great in making sure he gets the care he needs. thanks Reviewed on: 10th July 2019

Pet Insurance

Cheapest Pet Insurance on the market Reviewed on: 9th September 2021

Get what it says on the tin

I asked them to insure my dog and they did. No messing about on payouts or anything sinister. All round good insurer Reviewed on: 9th September 2021

Best Dog insurance

Purely pets was the best Insurance that was suited to my Dog and was by far the best priced I could find to match all of my pets needs Reviewed on: 9th September 2021

Purely Pets - all round great service

Always dealt with in an efficient, considerate, empathetic manner. Competitve price on renewal. Reviewed on: 9th September 2021

Great and reliable

Easy to communicate with, reliable company. Reviewed on: 9th September 2021

Good Insurance at Affordable Price

I joined Purely Pets last year and, although I have not claimed on it yet, the insurance package is just what I need at a very good price. Reviewed on: 9th September 2021

Very competative but very comprehensive.

Good communications with clients. Reviewed on: 9th September 2021

Good customer services

Sadly needed to use our pet insurance for the first time. Now we have I'm much more aware of excess payments and why Purely Pets was a good option for us. Reviewed on: 8th September 2021

Excellent service

Friendly and knowledgeable customer service. Made claim process easy and stress free. Reasonable priced cover. Efficient service all round. Been a customer for few years and no plans to change. Highly recommend Reviewed on: 8th September 2021

Great Service

Good information at the time of renewal with a good level of cover being provided. Competitive pricing with selection of cover required. Highly recommend. Reviewed on: 8th September 2021

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