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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

A simple claim made difficult by Purely Pets

Update: No longer responding to my emails now, great. I'm failing to understand why I was called (a month ago at the time of writing this - March 2022) about a confusion in my dog's claim that didn't even make sense to have that confusion in the first place after all the vets papers and even my dog's passport I provided (they basically couldn't figure out why my dog has no records with my old vets who I haven't been with since March 2020 when I moved house and perhaps because I only adopted my dog last year (Aug 2021), which obviously isn't before 2020), and still nothing further has been done with my claim. The claim is not a complicated one, it's so simple and easy. She had a pain, the vets investigated it, gave her some medication, and done! The online portal is shocking and each time I click to view the progress it loads the fletching claim page for ages and the says 'oops!'. When I do get through, the documents section says 'You've not uploaded any supporting documents yet' even though myself and the vets have emailed over everything. The claim section itself says 'This claim was created by an administrator using our management system.' so why hasn't the administrator uploaded all the documents we've sent? For such a small claim this is so much more hassle than its worth. And especially after weighing up that after excess fees I should only end up receiving a small amount of my claim money back, it really really really seems like a lot of hassle that's really not worth it, when you think of it that way. I'm so disappointed with my experience with purely pet insurance and can safely say I won't even be looking at that name again when it comes to renewing. I've been with the same provider since 2017 and really regret considering purely pet this time round. I can't wait for all this to be over. Reviewed on: 14th March 2022

Get what it says on the tin

I asked them to insure my dog and they did. No messing about on payouts or anything sinister. All round good insurer Reviewed on: 9th September 2021

Best Dog insurance

Purely pets was the best Insurance that was suited to my Dog and was by far the best priced I could find to match all of my pets needs Reviewed on: 9th September 2021

Purely Pets - all round great service

Always dealt with in an efficient, considerate, empathetic manner. Competitve price on renewal. Reviewed on: 9th September 2021

Great and reliable

Easy to communicate with, reliable company. Reviewed on: 9th September 2021

Good Insurance at Affordable Price

I joined Purely Pets last year and, although I have not claimed on it yet, the insurance package is just what I need at a very good price. Reviewed on: 9th September 2021

Very competative but very comprehensive.

Good communications with clients. Reviewed on: 9th September 2021

Good customer services

Sadly needed to use our pet insurance for the first time. Now we have I'm much more aware of excess payments and why Purely Pets was a good option for us. Reviewed on: 8th September 2021

Excellent service

Friendly and knowledgeable customer service. Made claim process easy and stress free. Reasonable priced cover. Efficient service all round. Been a customer for few years and no plans to change. Highly recommend Reviewed on: 8th September 2021

Great Service

Good information at the time of renewal with a good level of cover being provided. Competitive pricing with selection of cover required. Highly recommend. Reviewed on: 8th September 2021

Purely pets

They have always been there for me and my dogs! Reviewed on: 8th September 2021

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