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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

John Wick Era

Let me tell you about this company. I have had a year plus ongoing complaint so much so I'm first name terms with the Escalations team. Anyway that aside. Monday morning 4am my beautiful dog takes a negative turn, I do what anyone would do which is call the vet, I rush to the out of hours vet which is half an hour away. By 5am I'm crying and being informed that she has heart failure and her lungs are full of fluid. The choices are to try and pain relief and do as much as they can or euthanasia. Can't even say it without getting upset. What I should have done is consult the small print of my policy because, I should have left her on oxygen and comatose for 43 days which is then 36 months. Because guess what these sneaky something-holes have inserted into there contract. No cementation fees until your policy is 36 months. Mine was 34 weeks and 2 weeks. You're reading this going - well no big deal that's the policy. Yeah I get that. That doesn't diminish the overall standard of fights I've had with Purely Pets and this is the topper. I mean come on, what kind of clause even is that? In many ways it isn't even about the money £300 it is what it is. Its the rawness of feeling. See how you feel if you fall foul of being unfortunate of these. Reviewed on: 14th February 2024

Get what it says on the tin

I asked them to insure my dog and they did. No messing about on payouts or anything sinister. All round good insurer Reviewed on: 9th September 2021

Best Dog insurance

Purely pets was the best Insurance that was suited to my Dog and was by far the best priced I could find to match all of my pets needs Reviewed on: 9th September 2021

Purely Pets - all round great service

Always dealt with in an efficient, considerate, empathetic manner. Competitve price on renewal. Reviewed on: 9th September 2021

Great and reliable

Easy to communicate with, reliable company. Reviewed on: 9th September 2021

Good Insurance at Affordable Price

I joined Purely Pets last year and, although I have not claimed on it yet, the insurance package is just what I need at a very good price. Reviewed on: 9th September 2021

Very competative but very comprehensive.

Good communications with clients. Reviewed on: 9th September 2021

Good customer services

Sadly needed to use our pet insurance for the first time. Now we have I'm much more aware of excess payments and why Purely Pets was a good option for us. Reviewed on: 8th September 2021

Excellent service

Friendly and knowledgeable customer service. Made claim process easy and stress free. Reasonable priced cover. Efficient service all round. Been a customer for few years and no plans to change. Highly recommend Reviewed on: 8th September 2021

Great Service

Good information at the time of renewal with a good level of cover being provided. Competitive pricing with selection of cover required. Highly recommend. Reviewed on: 8th September 2021

Purely pets

They have always been there for me and my dogs! Reviewed on: 8th September 2021

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