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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Efficient, simple and convenient

From joining them as a customer to having to claim a few months ago, everything was so simple. Minimal contact with me as they handled everything. Exactly what I wanted! Reviewed on: 29th June 2020

Reasonable prices for the plans

Had numerous pets insured in the past, this insurance firm is efficient & well organised Reviewed on: 29th June 2020

Everything you could want for your pets

Professional , caring, understanding and very efficient with claims. Would never want to insure my pets with any other company, the customer care I have received has been 100per cent ! Reviewed on: 29th June 2020

Paying monthly is a big help

Spreading the cost of a really comprehensive plan over monthly payments makes this essential outlay for my pet so much more affordable. I am rest assured that he is covered for virtually any eventuality. Reviewed on: 29th June 2020

Brilliant!!

simply outstanding all round, knowing my kitty's are fully covered by the best! Reviewed on: 29th June 2020

Always helpful and very quick

I’ve had to unfortunately make two claims for my beagle and on both times the service received has been very efficient and made the process much easier to deal with Reviewed on: 29th June 2020

easy to use

when it came to renewal ,it ws all done on line and so was making a claim. Reviewed on: 29th June 2020

Reliable insurance

Easy to arrange and payments are taken reliably. Reviewed on: 29th June 2020

They are the greatest

We have all our pet insurance with purely pet and our last dog they were great at the end of life made it so easy and straight forward, they helped so much. I can’t say enough good things about them. Reviewed on: 29th June 2020

Great service

Fantastic service ,from a phone enquiry to receiving a settlement all aspects of making a claim and all relevant information quick and easy . Reviewed on: 29th June 2020

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