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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Lucy dog

I’m happy with purely pets and hope I’ll won 1000£ Reviewed on: 29th June 2020

Great cover for a good price.

Changed from another insurer when my premium jumped up. Needed to phone and ask for paperwork, very helpful. Reviewed on: 29th June 2020

very efficient and reasonably priced.

I have made a couple of claims that have been very simple. Renewal is also very easy and hassle free.. Reviewed on: 29th June 2020

Perfect in every way

Never had any issues with this pet insurance company. Always quick with any queries. Very friendly staff and a pleasure to talk to. Great rates too! Would highly recommend Reviewed on: 29th June 2020

The best.

Great Company to deal with .Easy and efficient and the best overall offer received. Reviewed on: 29th June 2020

REST ASSURED

I have 2 dogs both have needed vet treatment.PURELY PET INSURANCE covered both claims efficiently.HIGHLY RECOMMENDED. Reviewed on: 29th June 2020

Great

helpful polite and quick to reply to my questions about payment ,no waiting for days. Great service Reviewed on: 29th June 2020

Excellent service

As a new pet owner using Purely Pets was an easy decision from what was available against othe providers Very efficient, stress free and competative. Would definatly reccomend Reviewed on: 29th June 2020

Best pet insurance

I have had a few pet insurance over the years but this is the best Great customer service Reviewed on: 29th June 2020

Great service

Archie our dog child has had some problems in the past and has been diagnosed with Diabetes for the last two years, Purely Pets staff and processes have helped us come to terms with this with their easy processes for claiming and when we need to speak to someone they are always very considerate and very honest and helpful. Reviewed on: 29th June 2020

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