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Vitality: Health insurance reviews

Name: Health insurance
Rating: 1.43 (219 reviews)

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1.36

Based on 219 reviews, last reviewed 9th Dec 2025

100% decrease in 5 star reviews

in the past 90 days

40% decrease in 1 star reviews

in the past 90 days

10%

88%

Latest highest rating:

5

Lots of perks easy to understand great app Lots of perks easy to understand great app Reviewed on: 5th September 2025

Latest lowest rating:

1

Don't bother unless you're very patient Staff are fine but app is glitchy and it takes forever for their stupid automated response to put you through to the right place, and there are freque... Read more Reviewed on: 9th December 2025

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About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

Vitality Health insurance reviews (219)

Review of the Vitality, Health insurance:

VERY VERY VERY POOR SERVICE!

VERY VERY VERY POOR SERVICE!! VERY VERY VERY POOR SERVICE!!! - AVOID AND MOVE YOUR HEALTH CARE IMMINENTLY!!! Sadly this is now the second poor customer journey I have experience since using vitality, once first hand but more recently with my wife. It's safe to say Vitality is not geared up to help you... yes, they drum loads into advertising, offer you a free apple watch and sponsor football stadiums... but when you need them... for your health... they're not there and put you through hell. My wife's experience: She contacts Vitality regarding throat issues, they (online vitality doctor) suggest her tonsils need removing and provides a list of specialist she should contact. My wife contacts and has an appointment with a throat specialist from Vitality's list they provided, who states my wife needs her tonsils removed. After booking the appointment, and rearranging her work schedule, as she's self employed, Vitality write to confirm they do not agree with the specialists decision to remove my wife's tonsils and therefore refuse to cover her operation. NOTE: that vitality disagrees with the decision's a specialist THEY REFERRED my wife to, not someone my wife found. Vitality maintained their decision until the Director of the business who covers my wife, called vitality, partly due to the renewal date approaching, where they agreed to cover my wife!!! coincidence???? was it the treat that two business were prepared to move their private health care else where, which prompted vitality to suddenly change their mind??? Nonetheless, damage was done.... Vitality caused weeks of STRESS... and UPSET.... for what??? Vitality are a joke... and because I have decided to report them to their regulatory bodies, they now what to bribe me with £250.00 for redress!! No thank you One of the most concerning parts was I had communicated with the Office of the CEO via their email (officeoftheceo@vitality), where I communicated with very dismissive and rude individual, whom in my view should be setting an example and leading from the front... instead, they are setting a disgraceful exsample. As mentioned, this was not my first negative encounter with vitality, therefore proving they're will do anything in their power to find a loop hole and avoid supporting their customer health needs. SHAME ON YOU VITALITY.... I strongly advise anyone against viatlity and suggest Bupa as a far more suitable health care provided!! Reviewed on: 23rd January 2024

Used to be good . . . . go elsewhere

We have had both company and personal health insurance with Aviva for over ten years and had very few issues at all with them. We switched to Vitality two years ago after an unsatisfactory experience with Aviva, and initially they were great. Not so much this year. One month after renewal we tried to make a claim and oh dear me . . . . over an hour on the phone, bounced from one advisor to another and then put on hold for 40 minutes before we hung up. Still trying to get the claim set up, now on a second call for 23 minutes and counting, back on hold . . . . Until Vitality spend money on the core services they sell to their customers instead of splashing millions on their sports and event marketing they should be avoided. I'd suggest going with Aviva or another provider. We'll be going back to Aviva when this policy expires. In my opinion Vitality are all about the image, and don't appear to give a monkey's about their customers. Classic old school aggressive sales, followed by atrocious product delivery. They don't deserve your money. They deserve to go out of business. Reviewed on: 6th October 2022

Vitality are crooks and amateurs

Absolutely shocking customer service. On the phone for over an hour every time I try and contact Vitality. Never any acknowledgment of correspondence- might as well be emailing or posting into the ether. The most amateur operation I have come across to-date. Clearly multiple people dealing with each claim so you get sent round in circles and get nowhere. Vitality go out of their way not to pay out while sending you on a wild goose chase. What a complete waste of time and money. I will tell everyone I know never to use vitality. They are crooks Reviewed on: 30th September 2022

Been a member for one week and that is too long

If I could give 0 stars I would, been on hold to vitality for over 2 hours… their customer service team are all absolute imbeciles Reviewed on: 7th September 2022

Good products

Excellent product and healthcare plan Reviewed on: 21st August 2022

Comprehensive cover is not so

Referred for urgent suspected cancer having had no previous cancer. The NHS is quicker than Vitality. No authorisation, no update, no accountability and hours on hold after three weeks. They know that it will be too late by the time they get back to you. Shameful. Be advised that you will have no safety net with this provider despite paying thousands for “comprehensive” cover. Save your money or spend it with the reputable providers to have peace of mind and care when you need it. The nice staff do not match the values of this company or of the managers, who could not care less about providing access to care in return for thousands of pounds and will ignore you. They are too busy inviting those who they know have had a good experience to leave positive Trustpilot feedback and these are generally new customers who have only spoken to the strategically-chosen very friendly customer-facing agents and have not yet experienced trying to make legitimate claims through the under-writing gate-keepers and management, who don’t seem do much at all and all the working from home seems to make them even less accountable. Avoid. Reviewed on: 16th August 2022

Extremely bad customer service

I have been trying to get information about two claims I have made over a month ago. I can not even track the status of my claims. On the phone, they are very hard to reach. Once reached, they failed to put me on the specialized claims team's line multiple times. I was promised a call-back multiple times, and I have not received a call yet. Absolutely horrible customer service. I do not believe they are genuine. When I complained, they told me they are busier than usual (they have the time to reply to complaints) but they still have not provided me any information about my claim. I think they have a big marketing & sales team, and they work hard to gloss over bad reviews on review websites, but the actual customer service has not been able to help me since over a month. Reviewed on: 15th August 2022

they never answer the phone so u cannot claim

awful service [email protected] Reviewed on: 15th August 2022

Fantastic all round

Excellent cover and the added benefits help keep me motivated. The points reward system is great for anyone active enough to do over 10,000 steps a day. Reviewed on: 14th August 2022

Stay away from them

They lure you in with "free" apple watch or "free" coffee but they are the worst when you actually need them. They will find every way not to treat you. You will wait for ages for them to call you even if you have an appointment. If they decide to offer a diagnosis of your problem, they will send you a looooong form via email that you need to fill print, sign, take to gp, and send back to them. Absolotely rubbish! Reviewed on: 8th August 2022

If I achieve one thing today....

It's putting off anyone joining this scheme. They are completely rubbish are only interspersed in your premiums. The virtual GP Service is a complete joke. Login at 08.00 to be told it is a 2 hour wait and now still a 50 minute wait at 17.30. The whole day wasted for nothing. Previous Physio experience was rubbish too. Reviewed on: 2nd August 2022

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