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Vitality: Health insurance reviews

Name: Health insurance
Rating: 1.43 (219 reviews)

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1.38

Based on 219 reviews, last reviewed 9th Dec 2025

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

10%

88%

Latest highest rating:

5

Lots of perks easy to understand great app Lots of perks easy to understand great app Reviewed on: 5th September 2025

Latest lowest rating:

1

Don't bother unless you're very patient Staff are fine but app is glitchy and it takes forever for their stupid automated response to put you through to the right place, and there are freque... Read more Reviewed on: 9th December 2025

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About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

Vitality Health insurance reviews (219)

Review of the Vitality, Health insurance:

Wow. Complete scam.

Wow. Worst scam ever. I have been thrown left, right and center to receive ENT treatment that I have been desperately trying to obtain for over a year. Let me take you through the terrible process, which in the end left me to seek private, self pay treatment at a Harley street ENT clinic costing me £1000 out of my own pocket. So, over a year ago I contacted their “Vitality GP” service multiple times thinking that this acts as a GP - one would assume that, right? At first I thought, great easy access since the waiting times and lack of continuous treatment was my experience in the NHS so felt positive of finally getting somewhere with my throat pain and chest pain. Following “consultations” with GP’s they all agreed that I needed further assessment and said that I would receive a notification on what steps to do next. I got one saying that I needed to fill out a VGP form - this is a form where I write my symptoms and there is another section for the GP to fill out. I asked if the vitality GP could do that but no. They were only a free service provided by vitality. Fair enough, scam. I tried to book in a consultation with NHS GP (again what’s the point in this if I have to go through NHS anyway?) but due to waiting times of months and the severity of my symptoms I decided to use DocTap - a private GP service which I found on the Vitality Care Hub, which gives a discount to use, which obviously made me believe that they would be accepted. I self-pay £64 for a DocTap GP assessment and they refer me to both ENT and Respiratory. I bring these referrals to Vitality and are you ready - they do not accept referrals from private GP’s. It’s honestly laughable at this point - I have spent £74 (and increasing rapidly) every month for over a year, however much time and emotional labour and now £64 for a GP appointment found on THEIR care hub to be told that it’s not accepted. Again, scam. My symptoms are so bad that I actually fear my life. I urgently call NHS 111 for a GP to urgently speak to me so I can get the ENT referral. Thankfully, I get a same day appointment with an NHS doctor and she is great - she goes through my whole medical history, talks through my symptoms and recommends me to really see an ENT doctor. I tell her about how Vitality needs a GP to fill out this simple form to which she says that GP’s can’t do that through “general consultation” and that I normally would have to speak to support to find a GP to fill it out as it takes some time etc. The waitlist for this is MONTHS. She says that I need private support and says that normally what insurance providers need are referral documents stating everything in the form (the GP also worked with Bupa and she said that was the case there) and that should be fine. So she sends me 2 separate, signed letters with all information about my symptoms, medical history, request for private health care - everything. I send an email to [email protected] because that’s what they said - I send an email with both referrrals from private GP DocTap, I send referrals and a medical letter from my NHS GP. I call them and say that it’s urgent and guess what - they cannot accept referrals from private GP’s. Clearly, she had not even read the whole email. I then say that I know because they had already rejected me once and that I had give through the stress and work of getting urgently seen by a NHS GP to obtain this and she says well, if it’s not in the VGP form then we can’t accept it. Scam. The form is the simplest of all - it seems like a way to prevent people to make claims. The exact information they need for their “form” is in the referral letters I got from both private and public. i can’t believe the stress I have experienced and money they have taken from me. Run. Today I came back from the private clinic where I was seen, had a procedure done, got bloods and had medication for £1000. I enquired about my ENT appointment Friday evening and was seen today - Monday. I could have spared myself the stress and paid half as much by just going private without insurance from the start. Reviewed on: 15th July 2024

Utter shite

Doctors service online means nothing as you still need to see your own GP. Didn’t send forms as promised Treatment then based on yet another level of assessment. Returning to BUPA as soon as I can. Utterly rubbish Reviewed on: 12th December 2023

Horrible company to deal with

My experience with Vitality has been nothing short of frustrating. From the very beginning, it became evident that their primary goal is to find any possible loophole to avoid fulfilling their commitments. Dealing with them has been a constant battle, as they consistently attempt to wiggle their way out of honoring claims. If your employer is providing this as a benefit, it is better to refuse it or you'll be paying benefit tax for absolutely nothing. Reviewed on: 12th December 2023

Pointless

Herniated a disc in my back in Feb 2023. After months of backwards and forwards regarding the claim and gp statements I was told it was denied due to a pre existing condition back in 2001 when I went to doctors for back pain. Reviewed on: 22nd November 2023

Confusing policies, dishonest behaviour

I was initially very pleased to be their customer and signed up for myself and my daughter. In their policy it is stated that they provide "full cover for talking therapies" which was made clear to me both in written and over the phone. As a matter of fact, this was one of the reasons why I subscribed. When I raised a claim they said they will not cover anything before the 1,000 excess - even if 'My plan benefits' clearly states otherwise. I raised a complaint to no avail. Even if the amount claimed is insignificant, It seems that they are challenging their customers' intelligence by making up unimaginable excuses to avoid honouring the agreement. On the positive side, their representatives are kind and educated. I am raising it with the financial ombudsman now and in the search of a new provider. I really wish it hadn't turn out this way. Reviewed on: 14th November 2023

Extremely Slow service and very complicating

The customer service never give and information or help over emails and on the phone I got different information regarding the same query. Reviewed on: 24th October 2023

never recomend

never recoemend the vitality after the gp letter also they are not giving authorisation on PMI, dont waste money with vitality. Reviewed on: 4th October 2023

Cinema vouchers don't work.

I have to ask my employer to change this company., all the benefits look like a scam, nothing works Reviewed on: 3rd October 2023

Cinema vouchers don't work. Support a joke.

2 Odeon cinema voucher codes have not worked. Contacting Vitality customer support is the most frustrating experience ever. I have sent countless messages and they act like they don't understand my simple query. When giving them the message references they give me, for some reason this is not enough for them to know who I am or what my query is about. Reviewed on: 29th September 2023

Shockingly bad, even for an insurance company

Vitality will do everything they can to delay your claim. Maybe they think if they continuously delay you will get fed up and use the NHS instead. Delaying tactics they have used: Repeatedly asking for the consultants letter which they have been sent multiple times. Claiming they have never received it despite getting confirmation emails and verbal confirmation that it was received. Asking your consultant to complete an additional form. Asking your GP to complete a form, for which you will have to pay. Promising to call you back but never call. Reviewed on: 29th September 2023

Horrendous company DO NOT USE. Used

Horrendous company DO NOT USE. Used through my work 'benefit' package, and treatment is declined for no reason. Having to follow legal route and reported to FCA poor practise and acting in bad faith. It honestly feels like a scam to make money out of innocent people. will not be using again and have informed my work how atrocious everything about Vitality is. Also, their website, app and general user interface is clunky and confusing. DO NOT USE Reviewed on: 26th September 2023

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