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1st Central: Car insurance reviews

Name: Car insurance
Rating: 1.71 (965 reviews)

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1.71

Based on 965 reviews, last reviewed 7th Jun 2026

100% increase in 5 star reviews

in the past 90 days

15% decrease in 1 star reviews

in the past 90 days

11%

80%

Latest highest rating:

5

Just started my third year of car insurance cover wi... Just started my third year of car insurance cover with 1st Central. Good value for money, helpful customer service, clearly laid out website and easy ... Read more Reviewed on: 17th April 2026

Latest lowest rating:

1

Please avoid this company, money grabbers! I purchased car insurance and then found a more comprehensive cover for the same price, so within 12 hours decided to cancel whilst policy was pending... Read more Reviewed on: 7th June 2026

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About this product

With 1st Central, you can insure a single car or opt for a multicar policy. There’s also a telematics policy.

As standard, you get up to 90 days free cover when driving in Europe. There are five policies to choose from giving different levels of cover: ValueOnline, Online, LegalOnline, PlusOnline and PremierOnline.

1st Central car insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Central before, you can also leave a review and share your experience.

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1st Central Car insurance reviews (965)

Competitive market prices

Competitive market prices, I’ve not had to make a claim so can’t speak on that front Reviewed on: 15th September 2024

Reply from 1st Central Hi EC, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 16th September 2024

Good experience 1st central

Easy to set up, covers what I need, do sort claims out quickly and professionally. They answer the phone and everything online is easy. Reviewed on: 14th September 2024

Reply from 1st Central Hi Rachel, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 16th September 2024

They were a good provider.

They were a good provider. I had roadside assistance once and very helpful in sorting it Reviewed on: 10th September 2024

Reply from 1st Central Hi Vijay, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 11th September 2024

The worst 'insurance' company I come across in more...

The worst 'insurance' company I come across in more than three decades of using car insurance. Incredibly dishonest, incompetent and arrogant -- prefer working against their own interests, too! Had to deal with them through an ombudsman who proved to be an utter moron, but I got at least some money and satisfaction back. Reviewed on: 6th September 2024

Reply from 1st Central Hi Wanderer, We’re sorry to hear on this occasion your experience with us hasn’t been as positive as we’d hoped it would be. We’ll use your comments to help improve our service. Ashley Response date: 6th September 2024

AVOID this deceitful lying company

The worst company I have ever had the misfortune of trusting. Lying, deceitful money grabbing， VULGAR。 PLEASE avoid avoid avoid at all costs!!! You will lose money and they will hound you constantly with threats!!!!!! AVOID Reviewed on: 5th September 2024

Reply from 1st Central Hi Ben, Thank you for your feedback. We’re very sorry to hear about your experience with us. If there’s anything you’d like us to look into for you, please contact us by sending an email to [email protected]. Please include your policy number and details of what’s gone wrong, and we’ll see if we can put things right. Ashley Response date: 6th September 2024

Great company to be with always happy to help.

Great company to be with always happy to help.will try and get you the best deals .fantastic customer service Reviewed on: 4th September 2024

Reply from 1st Central Hi Claire, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 6th September 2024

The cheapest car insurance I could find at the time...

The cheapest car insurance I could find at the time on a particular car I wanted to insure.Easy to set up on line at a reasonable price in today's overpriced market. Reviewed on: 4th September 2024

Reply from 1st Central Hi PC, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 6th September 2024

Easy to use online account with competitive insuranc...

Easy to use online account with competitive insurance for vehicles. Reviewed on: 4th September 2024

Reply from 1st Central Hi Theo, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 6th September 2024

The Worst Insurance Company, Awful, Greedy, Deceitful,

Why do 1st Central do their so called checks after the cooling off period. I would have cancelled immediately. I purchased this insurance via a comparison site and forgot to update that I am now retired, and to update this info , I am being fined £338.74. This is extortionate, and they have my card details which I will not be authorising. These people are greedy and are not cheap at all. If I had seen these reviews, I would not have purchased. I WILL SPREAD THE WORD: DO NOT GO ANYWHERE NEAR THESE PEOPLE. I could have rated a negative number if possible. Why so many bad reviews, there must be a problem. I am so angry that I will review these people everywhere!!! Reviewed on: 30th August 2024

Reply from 1st Central Hi J U, Thank you for your feedback. We’re sorry to hear about your experience with us. All details on the policy impact the price of the policy we offer, if details are found to be incorrect we need to update them and this can impact the price of the policy. If you’d like us to look into this further for you, please give us a call on 0333 043 2095. We’re here to help from Mon-Fri: 9am to 5pm. Ashley Response date: 2nd September 2024

I found joining them easy.

I found joining them easy. answered the phones quickly and helped me purchase insurance swiftly Reviewed on: 28th August 2024

Reply from 1st Central Hi Katy, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 2nd September 2024

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