Smart Money People Logo

Voting in the Insurance choice awards 2025 is open - Vote here

Own this company?
Share this page

AA reviews

AA Logo
Rated Poor 2.43/5

AA reviews

This business hasn't yet registered to manage and respond to reviews on their page. Own this business?. Find out how to register here

Unverified business
Last reviewed within 7 days
  • Fully digital service with no in-person branches
    Fully digital service with no in-person branches
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Poor based on 508 product reviews

Average score of 2.43/5
5 star
31%
4 star
14%
3 star
5%
2 star
2%
1 star
48%
Reviews for AA have trended positively over the past 90 days

Latest positive rating

5/5

Easy to discuss on phone helpful lots of options

Easy to discuss on phone helpful lots of options

{"display":"Trevor Gillard","full_name":"Trevor Gillard","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Trevor Gillard 6th September 2025

Latest negative rating

1/5

Horrendous company.

Horrendous company. You will never able to contact any real person from the company. Unless you got at hour for waiting. If you are willing... Horrendous company. You will never able to contact any real person from the company. Unless you got at hour for waiting. If you are willing to cancel your policy that will be more even harder. And they will auto renew your policy without any notice. Read more Read less

{"display":"Tik On Cheng","full_name":"Tik On Cheng","avatar":{"url":"\/assets\/uploads\/avatars\/users\/1302741.png"}}'s avatar
Breakdown cover
Tik On Cheng 17th September 2025

About AA

The AA was started in 1905 by four driving enthusiasts in London.

The AA’s full name is the Automobile Association. It started out with just 90 members but today has over 14 million and is the UK's largest motoring organisation. Whichever product you choose, you can manage it using the mobile app.

Alongside the breakdown cover they became most known for, the AA now offer finance and insurance products.

AA at a glance

Contact details

Social media

Reviews for AA

Showing 11 of 508 company reviews Last reviewed within 7 days

Horrendous company.

Breakdown cover 17th September 2025

Horrendous company. You will never able to contact any real person from the company. Unless you got at hour for waiting. If you are willing... Horrendous company. You will never able to contact any real person from the company. Unless you got at hour for waiting. If you are willing to cancel your policy that will be more even harder. And they will auto renew your policy without any notice. Read more Read less

Rated Terrible 1/5
Read more product reviews

Very very very poorly been treated by AA Have left m...

Breakdown cover 9th September 2025

Very very very poorly been treated by AA Have left me waiting for hours to see my vehicle causing me issues on my commute they... Very very very poorly been treated by AA Have left me waiting for hours to see my vehicle causing me issues on my commute they should be shut down there staff have no training or customer service experience is like they get them of the streets and put them on call centre they are a fraud and a thief’s with suger coating Read more Read less

Rated Terrible 1/5
Read more product reviews
  • 1/5

    have been with the AA for 11 years and it hurts me...

    have been with the AA for 11 years and it hurts me to proceed with cancellation, but it was the only option I had, Last... have been with the AA for 11 years and it hurts me to proceed with cancellation, but it was the only option I had, Last year I was paying 11.99 per month for roadside assistance and parts and labour which I never used, I know the price seems to good to be true , but it was something that the agent offered me , (I would of taken the offer at 16 pounds )reason for such high price was because I called patrol out 3 times in the past 2 years, that is what I was told by the renewal agent Anyway reason why I have given 1 star is that I was emailed my renewal and went into my spam folder so I did not check, I also was not aware that an auto renewal was in place, ( unfortunately unlike the RAC where you can opt out of auto renewal on a monthly payment basis you cannot with the AA),so without my knowledge and consent the AA took out 37 pounds, and when I spoke to the renewal team the best price they can come up with is 28 pounds per month, and the renewal team where quite firm with that price( I am also on the gold card membership not sure if that affects the price in anyway), this happens to me every year upon renewal, rather then going around in circles and haggling I have cancelled Read more Read less

    {"display":"Mohammed A","full_name":"Mohammed A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Breakdown cover
    Mohammed A 6th September 2025
  • 5/5

    Easy to discuss on phone helpful lots of options

    Easy to discuss on phone helpful lots of options

    {"display":"Trevor Gillard","full_name":"Trevor Gillard","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Trevor Gillard 6th September 2025
  • 3/5

    Insurance website was slow, when it came to the paym...

    Insurance website was slow, when it came to the payment stage it took over 6 minutes to load the payment page.

    {"display":"Everlevel","full_name":"Everlevel","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Everlevel 6th September 2025
  • 5/5

    Competitive car insurance

    Got a quote for new car insurance as existing insurers renewal a little high. AA came in at a competitive quote and resulted in cheaper... Got a quote for new car insurance as existing insurers renewal a little high. AA came in at a competitive quote and resulted in cheaper insurance with even more extras included. Read more Read less

    {"display":"T Mum ","full_name":"T Mum ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    T Mum 5th September 2025
  • 5/5

    good cover

    easy to apply on internet with good cover and very good price for the cover

    {"display":"P Reynolds","full_name":"P Reynolds","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    P Reynolds 5th September 2025
  • 3/5

    Renewed our home insurance.

    Renewed our home insurance. Good in person communication. The price was better once we got past the renewal quote. They fell down on their online... Renewed our home insurance. Good in person communication. The price was better once we got past the renewal quote. They fell down on their online renewal system which wiped the quote I'd been given. Bit of a panic but got there in the end. They have change to different levels of cover and the middle one offered good options for minimal charge. Read more Read less

    {"display":"MJS","full_name":"MJS","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    MJS 5th September 2025
  • 5/5

    Excellent quote and customer service

    Excellent quote and customer service

    {"display":"Kim R","full_name":"Kim R","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Kim R 5th September 2025
  • 5/5

    Best cover reasonably priced

    Took out insurance via gocompare. They wasn’t the cheapest but for a 5* rating gave me higher cover than the others. Was able to contact... Took out insurance via gocompare. They wasn’t the cheapest but for a 5* rating gave me higher cover than the others. Was able to contact them easily and quickly out of normal office hours via chat and they gave me all the answers I needed. Read more Read less

    {"display":"Wendy Olden","full_name":"Wendy Olden","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Wendy Olden 5th September 2025
  • 2/5

    Always check on renewal price for better deal

    We received our renewal price and after looking elsewhere decided to ring to see if they could offer a better price. This they did taking... We received our renewal price and after looking elsewhere decided to ring to see if they could offer a better price. This they did taking a substantial amount off the renewal price. Read more Read less

    {"display":"Roland Webster","full_name":"Roland Webster","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Roland Webster 4th September 2025

    Products from AA

    Showing products offered by AA

    We are Smart Money People

    Join 2 million active users who make better financial decisions with the power of reviews.

    Create an account

    Protecting trust by verifying companies and reviewers

    The only site that specialises in financial services

    Providing everyday people with a voice