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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.82 (549 reviews)

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3.73

Based on 549 reviews, last reviewed 20th Oct 2025

1800% increase in 5 star reviews

in the past 90 days

400% increase in 1 star reviews

in the past 90 days

51%

23%

20%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

Not good! I went with Aviva for my insurance after getting a new car. I filled in all the extras etc and clicked protect no claims, however this did not add on.... Read more Reviewed on: 20th October 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (549)

Pretty easy to deal with when making a claim

Pretty easy to deal with when making a claim - processed everything quickly. Reviewed on: 2nd April 2024

DO NOT INSURE THROUGH AVIVA

I had a car accident on the 6th of October 2023, I lodged a claim on the 20th of October 2023. It is now the 28th of March 2024 nearly a full 6 months have passed and Aviva refuse to respond or progress my claim. DO NOT INSURE THROUGH AVIVA Reviewed on: 28th March 2024

Plsss don't do car insurance with the company You wi...

Plsss don't do car insurance with the company You will have a lot of headache. Reviewed on: 2nd March 2024

They take your money. You get nothing

I specifically told them not to set my insurance to automatically renew. They ignored that request and charged me £28 to cancel the car insurance I never wanted. Thieves Reviewed on: 1st March 2024

It’s taken 5 weeks from initial contact for them to...

It’s taken 5 weeks from initial contact for them to organise an inspection of the vehicle which will determine whether it is viable to repair the car the car was transported to an agents yard some 60 miles away only to be (allegedly) returned to a garage approx half a mile from where it was picked up Aviva have been organising the car to be picked up for the last three weeks and am still waiting, Do not purchase car insurance from Aviva they may beat other quotes but they will leave you stranded when you most need their assistance. Reviewed on: 19th February 2024

I've got a great price for insurance

I've got a great price for insurance Reviewed on: 10th February 2024

Go elsewhere for motor insurance

Trying to buy motor insurance. First you have tio fight your way past a very basic ill programmed chatbot. When you get to someone they are not very well educated nor very helpful. They do not tell you what the options are and when they think they have you hooked they send you a scant summary of a few words the nub of which is how much they want in cash. They do not summarise the proposed policy, tyey do not display knowledge of the product and they give definitely incorrect information and when you ask for such detail they simply cannot provide it. It is difficult to say what needs to be said without being accused of some sort of bias, but 3 of 4 people had very strong non British accents and were extremely difficult to understand and clearly knew little of what they were doing. Asked to speak to a supervisor and all that happened was that the call was diverted to music and left there. Gave up as was clearly intended. Several times this happened. Modern customer care in Aviva is totally absent. Bring back the old NU - they were at least slightly competent. Reviewed on: 30th January 2024

Aviva Zero are absolutely awful.

Aviva Zero is a hateful experience. Forget he greenwashing nonsense, provide proper customer support instead. Using a Live Chat on the website toa call centre in Inida is atrocious. Also, the approved repairers, at least in my area, are all terrible and have shocking reviews, plus they aren't even that near me, but to use a trusted local bodyshop I have to pay a £500 excess, and because I didn't take the overpriced legal cover I have to claim it back from the other party's insurer (non-fault on my part, they admitted full liability). Aviva try and trick you into using their repairer with promises of all sorts of courtesy cars and collecting yours etc, but that just bumps up insurance prices and has no bearing on the repair quality. They also tell you the repair won't be guaranteed by them for the next three years (which is irrelevant since I won't be with them after this year is done). Aviva Zero are worse than useless. Cheap they may be, but cheerful they most certainly aren't. Avoid at all costs. Reviewed on: 25th January 2024

A new low

Take you money quick: Tick provide telephone support: XXX Provide any meaningful support : XXXX how on earth is this even allowed? Reviewed on: 18th December 2023

Shocking

Trying to talk to someone about car insurance query is almost imposibble. They entice you in with 'talk to someone' in their heading & just send you around the houses with multiple choice questions leading you to a website. Broken Britain at it's worst. Like Car Parks with no cash points. Like Supermarkets with no staff. I will not go near Aviva ever again. Reviewed on: 12th November 2023

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