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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.82 (549 reviews)

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3.73

Based on 549 reviews, last reviewed 20th Oct 2025

1800% increase in 5 star reviews

in the past 90 days

400% increase in 1 star reviews

in the past 90 days

51%

23%

20%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

Not good! I went with Aviva for my insurance after getting a new car. I filled in all the extras etc and clicked protect no claims, however this did not add on.... Read more Reviewed on: 20th October 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (549)

Great policy

Was very easy and reasonable policy. Switched from my long time provider due to cost and been very happy with them so far. All documents are online which is very convenient and I got discount through work which was fantastic savings too. Reviewed on: 22nd August 2024

Yep its good

Good price and good set of coverage in it, you pay for what you get and you get alot with them, good customer service and good online account and app which is user friendly Reviewed on: 22nd August 2024

Easy peasy process

I recently purchased a new car, I was so worried about switched the insurance from one car to another, the process was so easy, and things I've heard about the price rise in car insurance frightened me, but my insurance turned out cheaper. Feel like a valued customer Reviewed on: 22nd August 2024

Helpful, polite, no long wait times

Helpful, polite, no long wait times Reviewed on: 8th August 2024

as if my loss, their gain.

as if my loss, their gain. they want to paint metal panels and give me a car that lose value but they pretend being deaf. Reviewed on: 22nd July 2024

Aviva Car insurance - customer service needs addressing

Car insurance with Aviva was easy to sign up to, however when a third party hit my parked car and I had no way of tracking them as the cctv showed the car speeding but can't read the car reg number. I had to chase Aviva to claim the damage, each step I had to follow up as not had updates. Eventually all dealt with and my 9yrs no claims bonus affected, down to 3yrs - when I was not in the vehicle (parked vehicle) the customer advisers were arrogant and unhelpful. Was stressful as my car was a right off and now my insurance will be impacted for 5yrs or so! Aviva company seems to be great however the agents handling claims need further training and compassion! Reviewed on: 13th June 2024

Just wast of time the don't care a but there...

Just wast of time the don't care a but there customer Reviewed on: 17th May 2024

SaltyDriver

Secure and steady, good experience Reviewed on: 15th April 2024

Motor claim 16 months

TERRIBLE handling of a motor claim. Sept 2022 car reversed into me, damaged to their car, none to mine. Reported & advised they will handle everything and get in touch as often it ends a 50:50 claim without witnesses. Reassured that they will contact for more detailed info and progression of claim. If I didn’t hear from them it was likely the other party didn’t make a claim or I’m not ‘at fault’. They would fight my case. ZERO calls, emails, letters re above in 16 months. No issue or claims noted with 2023 renewal. Just renewing 2024….. ….fast forward to April 2024. Random email stating that my NCD is affected and above claim was ‘fault’ and this will affect my upcoming renewal costs and NCD. Long call later, seems they closed the case late Dec 2023. 2 letters on system Nov 2023 offering me an opportunity to dispute blame that we not actually sent (their system shows this too). Despite this, no follow up/chasing. 19 months and I’m the one now chasing! Claims employee very sympathetic and apologised many times for very poor handling of case, lack of communication, lack of chasing the claim on my behalf and the complete absence of opportunity to expand my evidence/case in a contemporaneous manner to give fair process (that’s now too late). They confirmed that there was no representation on my part by AVIVA against the third party. Livid is an understatement. I’ve been a loyal customer for many years. Raised as a complaint, but have I little faith in their ability and integrity. I’m the one left with a reduction in NCD years and increased premium costs. Stay well away. Reviewed on: 8th April 2024

Aviva raised my premium by 50% without justification.

Aviva raised my premium by 50% without justification. Despite no claims and a decade of loyalty, they neglected my request to cancel the policy two weeks before renewal and proceeded to renew it anyway. Upon contacting them again to cancel, they levied a significant cancellation fee. I am deeply dissatisfied with Aviva's practices and will be transferring all my insurance elsewhere. I cannot in good conscience recommend them to anyone. The helpdesk operator intentionally kept me on hold for 20 minutes in an attempt to dissuade me from pursuing my complaint regarding the cancellation fee Reviewed on: 3rd April 2024

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