Write a review

Go to business site

Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

View other Aviva products

3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

Read all reviews Write a review

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Review Aviva: Car insurance now

Help others make smarter decisions by sharing your own experience.

Write a review

Aviva Car insurance reviews (550)

Shocking

Trying to talk to someone about car insurance query is almost imposibble. They entice you in with 'talk to someone' in their heading & just send you around the houses with multiple choice questions leading you to a website. Broken Britain at it's worst. Like Car Parks with no cash points. Like Supermarkets with no staff. I will not go near Aviva ever again. Reviewed on: 12th November 2023

Avoid Aviva

Avoid Aviva, I had a flat tyre, instead of sending someone to fix my tyre, they took my car away, it has been 8 days since, no one have called me back to give me an update. I tried every possible number, when you finally speak to someone they are no able to help. When you use the web chat or no one is available or you get through the wrong department and they can’t help as well. F… horrible service. I might need to go to the police. This is my claim number 4502821102. to prove this is genuine. Reviewed on: 4th November 2023

Simple car repair

My simple car repair turn night mare don’t even ho near aviva zero please share with everyone Reviewed on: 26th October 2023

DON'T GET INVOLVED - A NIGHTMARE

THE WORST INSURANCE, terrible service, impossible to connect with everyone and get anything done! Reviewed on: 24th October 2023

Great service, good price

Online system is easy to use and has all documents in one place. Renewing policy is simple and straightforward. The customer service team is good and helpful, it does take a long time on hold to get through. Reviewed on: 12th October 2023

Aviva Zero worst insurance

I had an absolutely dreadful experience with Aviva Zero Insurance. They are, without a doubt, the worst insurance company I've ever dealt with. My entire ordeal with them was a nightmare from start to finish. First and foremost, trying to get in touch with Aviva Zero is an exercise in futility. They never pick up their phones, and emails go unanswered. It's as if they have zero interest in communicating with their customers. To make matters worse, I had a brand new car that was damaged by another driver, and according to their engineer, it was deemed a write-off. However, when I sought a second opinion from another engineer, I was told that only the front bumper and intercooler needed to be changed. Aviva Zero Insurance, however, refused to budge from their initial assessment, leaving me with only half of what I should have received for the damage to my vehicle. It's clear that this company is more interested in sticking to their own opinions rather than providing fair and reasonable service to their customers. They seem utterly indifferent to the needs and concerns of their policyholders. I would strongly advise anyone considering Aviva Zero Insurance to think twice. If you ever need to make a claim, be prepared for a frustrating and disheartening experience. This company does not care about its customers, and I wouldn't wish their terrible service on anyone. Look elsewhere for insurance coverage—you'll be better off with a company that values its customers and provides honest and responsive service. Reviewed on: 10th October 2023

Claims

Impossible to contact, lies made by staff. Left with a damaged vehicle for months and repeated cancelations of repairs. STAY WELL CLEAR. Reviewed on: 6th October 2023

Massive cancellation fees

If you're going to risk using Aviva Zero for your policy get ready for a hefty £56 in cancellation fee if you sell your car. That's extortionate by any standards for what amounts to hitting the 'cancel' button on a computer. I won't be using them again and I certainly wouldn't recommend them as an insurer. Reviewed on: 28th September 2023

Great value and good customer service

Good value and efficient service Reviewed on: 18th September 2023

Con artists

Con artists who ramp up auto renewal premiums by up to twice the orignal amount. No telephone service. No easy to access pricing or scheudle documents. Horrible people. Reviewed on: 18th September 2023

Do you have a different Aviva product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Caravan Insurance
from Compass Insurance 1.40 from 7 reviews
Cycle Insurance
from ETA Insurance 1.64 from 5 reviews
Campervan insurance
from Caravan Guard 4.98 from 95 reviews

Want to see more from Aviva?

Lifetime Mortgage
from Aviva 5.00 from 3 reviews
Landlord Insurance
from Aviva 4.57 from 3 reviews
Pet Insurance
from Aviva 3.82 from 12 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub