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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.82 (549 reviews)

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3.73

Based on 549 reviews, last reviewed 20th Oct 2025

1800% increase in 5 star reviews

in the past 90 days

400% increase in 1 star reviews

in the past 90 days

51%

23%

20%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

Not good! I went with Aviva for my insurance after getting a new car. I filled in all the extras etc and clicked protect no claims, however this did not add on.... Read more Reviewed on: 20th October 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (549)

Avoid Aviva

Avoid Aviva, I had a flat tyre, instead of sending someone to fix my tyre, they took my car away, it has been 8 days since, no one have called me back to give me an update. I tried every possible number, when you finally speak to someone they are no able to help. When you use the web chat or no one is available or you get through the wrong department and they can’t help as well. F… horrible service. I might need to go to the police. This is my claim number 4502821102. to prove this is genuine. Reviewed on: 4th November 2023

Simple car repair

My simple car repair turn night mare don’t even ho near aviva zero please share with everyone Reviewed on: 26th October 2023

DON'T GET INVOLVED - A NIGHTMARE

THE WORST INSURANCE, terrible service, impossible to connect with everyone and get anything done! Reviewed on: 24th October 2023

Great service, good price

Online system is easy to use and has all documents in one place. Renewing policy is simple and straightforward. The customer service team is good and helpful, it does take a long time on hold to get through. Reviewed on: 12th October 2023

Aviva Zero worst insurance

I had an absolutely dreadful experience with Aviva Zero Insurance. They are, without a doubt, the worst insurance company I've ever dealt with. My entire ordeal with them was a nightmare from start to finish. First and foremost, trying to get in touch with Aviva Zero is an exercise in futility. They never pick up their phones, and emails go unanswered. It's as if they have zero interest in communicating with their customers. To make matters worse, I had a brand new car that was damaged by another driver, and according to their engineer, it was deemed a write-off. However, when I sought a second opinion from another engineer, I was told that only the front bumper and intercooler needed to be changed. Aviva Zero Insurance, however, refused to budge from their initial assessment, leaving me with only half of what I should have received for the damage to my vehicle. It's clear that this company is more interested in sticking to their own opinions rather than providing fair and reasonable service to their customers. They seem utterly indifferent to the needs and concerns of their policyholders. I would strongly advise anyone considering Aviva Zero Insurance to think twice. If you ever need to make a claim, be prepared for a frustrating and disheartening experience. This company does not care about its customers, and I wouldn't wish their terrible service on anyone. Look elsewhere for insurance coverage—you'll be better off with a company that values its customers and provides honest and responsive service. Reviewed on: 10th October 2023

Claims

Impossible to contact, lies made by staff. Left with a damaged vehicle for months and repeated cancelations of repairs. STAY WELL CLEAR. Reviewed on: 6th October 2023

Massive cancellation fees

If you're going to risk using Aviva Zero for your policy get ready for a hefty £56 in cancellation fee if you sell your car. That's extortionate by any standards for what amounts to hitting the 'cancel' button on a computer. I won't be using them again and I certainly wouldn't recommend them as an insurer. Reviewed on: 28th September 2023

Great value and good customer service

Good value and efficient service Reviewed on: 18th September 2023

Con artists

Con artists who ramp up auto renewal premiums by up to twice the orignal amount. No telephone service. No easy to access pricing or scheudle documents. Horrible people. Reviewed on: 18th September 2023

Decent product- decent price

I like the fact you can manage it online Reviewed on: 9th September 2023

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