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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Decent product- decent price

I like the fact you can manage it online Reviewed on: 9th September 2023

DO NOT PURCHASE CAR INSURANCE ONLINE FROM AVIVA.

DO NOT PURCHASE INSURANCE ONLINE FROM AVIVA. I got a policy online from Aviva, and l had 7 years No claims discount which was split between to cars, my personal and company car. They then rejected proof of No claims because it was part earned on a company. I accepted this conclusion. l then changed my policy only to include 4 years No claims, which increased my premium and l got new Policy. A week and half later l get an email saying my policy has been cancelled on grounds that l did not provide proof no claims discount. Which was incorrect as l send multiple evidence. As someone that’s been long term Aviva customer, l am extremely disappointed that l am unable to speak to a person, just constant emails from different people saying the same line “ Your policy has been cancelled, please get a new quote” no justification as to why my proof was incorrectly interpreted. Reviewed on: 8th September 2023

Family used insurance

In an insurance company we need trust and after sales help this company provides that. Reviewed on: 8th September 2023

Poor experience of General Accident by Aviva

I had car insurance through General accident, part of Aviva. When someone pulled out in front of me causing an accident after almost 2 years this ended up being my fault apparently and has affected my insurance for the next 5 years, mainly it would seem because they mis handled the claim (failed to contact independent witnesses or check any details) and failed to communicate with me. After formal complaints they did accept they had mis handled things and compensate me, but not enough to offset the increase in my insurance costs for the next 5 years - will never use them again. Reviewed on: 3rd September 2023

Competitive & Renowned

Very competitive. Topped comparison reviews for ‘value for money’ with 2 of us on policy & offer money off for more than 1 policy/car. Reviewed on: 30th August 2023

Good insurance, reasonable price.

Not the absolute rock bottom price but easily as good as my previous policy and 25% cheaper than the renewal. Had resigned myself to a price increase (nothing ever goes down) but was irritated to find my renewal had risen so much when not even a phone call had been made between us. Having researched multiple companies I found this one just £5 more than last year, much more acceptable. Reviewed on: 29th August 2023

Good product

Not the cheapest but very hands on and helpful nice talking to a human being. Reviewed on: 24th August 2023

Good car insurance no issue!

Good car insurance, no issue so far! Reviewed on: 24th August 2023

Simple

Insurance was simple to set us through a comparison site and went through very easily. Site layout and things to select/alter were well laid out. Insurer also were able to verify the no claims too without sending documents Reviewed on: 24th August 2023

Easy to Access, No concerns!

Never had any issues with Aviva - they offer a clear website and app, and it's always easy to log in and manage! Reviewed on: 24th August 2023

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