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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.81 (550 reviews)

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3.72

Based on 550 reviews, last reviewed 1st Dec 2025

94% decrease in 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

50%

23%

21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Last few years been great on renewal

3 years now I've stayed with Aviva. Very competitive on renewal. Also helpful when you ring them and wish to make any alterations to your level of cover. Not had a claim thankfully, but hopefully they are as good if the does worst happen! Reviewed on: 23rd August 2023

Excellent experience

Had the misfortune of a car hitting me and writing off my car. The initial phone call was stressful with the agent not interested and not caring, eventually hanging up on me as he was finishing for the day (clearly the reason he didn't care). However I have overall rated Aviva highly as everyone I've dealt with through them thereafter have been fantastic - and one bad person shouldn't define the company. Reviewed on: 23rd August 2023

Very pleased with insurance

Easy to apply for, all documents available online and very happy with it. Reviewed on: 23rd August 2023

Great customer service

Thankfully I havent had the need to claim yet, but having friends and family over from abroad we often had to add & remove drivers from one of our cars - always hassle free and friendly human to human service. Having done quite a bit of price comparisons, Aviva always came out best for us Reviewed on: 23rd August 2023

Straight forward

It was a straight forward process to purchase. I’ve not had to claim so can’t comment on that side of the service Reviewed on: 23rd August 2023

Value for money

I chose an Aviva motor policy because the price was very good and it met all my requirements. When it came time to renew, I was pleased to discover that the price had not gone up and Aviva was still my cheapest option. Reviewed on: 23rd August 2023

Excellent cover

The best quote for the best price, with the best cover. I really couldn't have asked for anything better. Reviewed on: 23rd August 2023

Credible

Easy to apply and manage on the app with no restrictions. Good services from Aviva Reviewed on: 23rd August 2023

The best price I could find and easy to contact by phone.

The best car insurance quote for new business three to four weeks before renewal and a good experience contacting Aviva by phone. Reviewed on: 23rd August 2023

Lowered my car insurance

When renewing my car insurance this year, Aviva's quote was considerably higher than last year despite another year of. No claims bonus, however the representative talked me through how to make adjustments on my home and contents insurance and link the two products finding a more affordable solution. Reviewed on: 23rd August 2023

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