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Aviva: Pension reviews

Name: Pension
Rating: 2.03 (183 reviews)

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1.98

Based on 183 reviews, last reviewed 8th Jan 2026

No new 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

17%

68%

Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025

Latest lowest rating:

2

are Aviva scamming us? I instructed Aviva to cash in my pension, filled in the appropriate forms and got confirmation in writing that payout should be within 15 business day... Read more Reviewed on: 8th January 2026

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About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

Aviva Pension reviews (183)

Review of the Aviva, Pension:

Pension application

Sent in a pension application no response ,after numerous phone calls got the impression of total incompetence getting nowhere after 4 weeks cancelled it Reviewed on: 16th November 2021

AVIVA pension

Very poor performance and lack of recovery during volatile gilt market. Advise to hold firm even when fund loses 10% in last 12 months. Reviewed on: 5th July 2023

Shocking company

Toxic. Avoid like the plague. Incompetent and misleading. Worst pension provider ever. Reviewed on: 31st May 2023

Brick wall of indifference

5 telephone calls, various e mails, and an official complaint to try to get my pension . Each time I speak to a representative I am told my query will be escalated, and any action will happen in next 48 hours. No call back ever received, or confirmation e mails. Unable to e mail any one direct just a ridiculous enquirie@ Aviva which are never answered. Missed the tax deadline, so will now have to pay an additional £4K in tax. Does Aviva actually have any money, or are they insolvent? Reviewed on: 12th April 2023

They couldnt care less

Claimed my pension 4 months ago and haven't received a penny, what do they think i'm living on. 7 calls and 3 letters to customer services have come to nothing, promised 3 call backs from managers, not 1 called back. Reviewed on: 8th April 2023

frustration personified

Been trying to switch investment funds in my pension for several weeks now. Was told prosed funds selected were not permissible in my pension type (sipp). asked for a listing of what funds were permissible, only to receive confirmation that my selection was correct. Can't get any progress from Aviva on this matter, effectively trapped in poorly performing funds with no answers to my queries apart from a couple of mailed letters that merely confirm my disbelief in trying to deal with customer service reps who appear to be following a failed script. Reviewed on: 3rd April 2023

Liars

I have been promised call back and they never materialise the latest being today and no call from a manager as promised. I am told a different story every time despite having emails saying something different. If this is how they treat a dying man god help you all. They could be responsible for me not being able to fulfill my dying wish. Well done Aviva Reviewed on: 28th March 2023

Useful app with good customer service

An app which allows you to integrate all Aviva services at. Single place Reviewed on: 14th March 2023

Unsure as pensions are confusing!

I have a small pension here from a secondary job. Whilst I accept it isn't as good as my NHS pension, it perhaps doesn't seem like it will be as fruitful as my NHS one. The online service is good, with lots of information though. Easy to change beneficiaries, age to claim pension etc - much easier than NHS pensions! Lots of emails too, whereas nothing from NHS Pensions! Reviewed on: 13th March 2023

Great pensions

Great pension and product. Staff are very helpful and knowledgeable Reviewed on: 6th March 2023

Useless

I have been trying to get my pension. They have you on hold for over one hour every time you phone. Once you get through they transfer you to a different department still waiting for them to sort it out. Reviewed on: 17th February 2023

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