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Aviva: Pension reviews

Name: Pension
Rating: 2.02 (175 reviews)

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1.94

Based on 175 reviews, last reviewed 17th Jul 2025

67% decrease in 5 star reviews

in the past 90 days

20% decrease in 1 star reviews

in the past 90 days

18%

70%

Latest highest rating:

4

Pension with Aviva for 15 years. Pretty Happy. Pension with Aviva for 15 years. Good website and easy to use apps for pension management. Good customer service though occasionally get passed from b... Read more Reviewed on: 17th July 2025

Latest lowest rating:

1

Payment of single premium on the 10 March 2025 which... Payment of single premium on the 10 March 2025 which as at todays date 8 July has still not been allocated to my account. After a spurious requests fo... Read more Reviewed on: 8th July 2025

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About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

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Aviva Pension reviews (175)

Terrible service would give zero if could

If you won’t you’re money expect to work hard to get it it no human help . Do it on line but if you’re not good at that how can you they don’t won’t you to have you’re money people are in desperate times Reviewed on: 26th July 2023

Wealthify backed by Aviva

Easy to set up and access. Good initial incentives. I've actually lost money over the first several months. I'm obliged to go into a relatively cautious option which is overly focused on currency and bonds in a high inflation period when these are the worst choices. Reviewed on: 19th July 2023

AVIVA pension

Very poor performance and lack of recovery during volatile gilt market. Advise to hold firm even when fund loses 10% in last 12 months. Reviewed on: 5th July 2023

Shocking company

Toxic. Avoid like the plague. Incompetent and misleading. Worst pension provider ever. Reviewed on: 31st May 2023

Brick wall of indifference

5 telephone calls, various e mails, and an official complaint to try to get my pension . Each time I speak to a representative I am told my query will be escalated, and any action will happen in next 48 hours. No call back ever received, or confirmation e mails. Unable to e mail any one direct just a ridiculous enquirie@ Aviva which are never answered. Missed the tax deadline, so will now have to pay an additional £4K in tax. Does Aviva actually have any money, or are they insolvent? Reviewed on: 12th April 2023

They couldnt care less

Claimed my pension 4 months ago and haven't received a penny, what do they think i'm living on. 7 calls and 3 letters to customer services have come to nothing, promised 3 call backs from managers, not 1 called back. Reviewed on: 8th April 2023

frustration personified

Been trying to switch investment funds in my pension for several weeks now. Was told prosed funds selected were not permissible in my pension type (sipp). asked for a listing of what funds were permissible, only to receive confirmation that my selection was correct. Can't get any progress from Aviva on this matter, effectively trapped in poorly performing funds with no answers to my queries apart from a couple of mailed letters that merely confirm my disbelief in trying to deal with customer service reps who appear to be following a failed script. Reviewed on: 3rd April 2023

Liars

I have been promised call back and they never materialise the latest being today and no call from a manager as promised. I am told a different story every time despite having emails saying something different. If this is how they treat a dying man god help you all. They could be responsible for me not being able to fulfill my dying wish. Well done Aviva Reviewed on: 28th March 2023

Useful app with good customer service

An app which allows you to integrate all Aviva services at. Single place Reviewed on: 14th March 2023

Unsure as pensions are confusing!

I have a small pension here from a secondary job. Whilst I accept it isn't as good as my NHS pension, it perhaps doesn't seem like it will be as fruitful as my NHS one. The online service is good, with lots of information though. Easy to change beneficiaries, age to claim pension etc - much easier than NHS pensions! Lots of emails too, whereas nothing from NHS Pensions! Reviewed on: 13th March 2023

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