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Aviva: Pension reviews

Name: Pension
Rating: 2.03 (182 reviews)

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1.97

Based on 182 reviews, last reviewed 22nd Dec 2025

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

18%

68%

Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025

Latest lowest rating:

1

Incredibly slow & frustrating to deal with I have been trying to cash in a small pension for over two months. The initial international call took over an hour during which it felt like they we... Read more Reviewed on: 22nd December 2025

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About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

Aviva Pension reviews (182)

Review of the Aviva, Pension:

They behave as if it’s their money, not yours!

I’ve had a very bad experience dealing with Aviva over my pension transfer. I’ve spent hours on this and supplied with them with endless documentation and had a money helper appointment. They don’t return phone calls or reply to emails, it’s all completely shambolic. This has been going on for over 7 months now, and still they are dragging their heals and not transferring my money. I’m starting to wonder what they’re doing with all my data, as well as my money! Avoid Aviva Pensions at all cost, just read the other one star reviews on this and other websites, there are so many of them! I suspect the only reviews above one star are written by their own employees, they are probably incentivised to do them, in an attempt to drown out the dissatisfaction of their real customers. Frustrating and difficult company to deal with. I’ll be reporting them to Pensions Ombudsman. Reviewed on: 6th July 2024

Worrying

Invested 166k in Jan 2020, now worth £163K (Jan 2023) - Mercer Diversified Retirement Code: GS2078491_01 Reviewed on: 30th January 2023

Pension performance 2022

Just received my pension statement that shows the value has dropped by nearly 25% in a low risk fund. This can only be through utter negligence and incompetence and Aviva owe all pension holders an explanation, apology and restitution, none of which will happen. I suspect the Execs remain happy though while they presided over what is best described as a fully predicable car crash. Reviewed on: 25th January 2023

do not use this company

very bad company almost impossible to get through on the phone at times avoid . Reviewed on: 23rd January 2023

My worst investment decision ever.

What can you say about a pension company that over a period of the lowest interest rates in history would have been comprehensively thrashed by a building society savings account! Put your money somewhere else, anywhere else. P.S. I have given them 1 star because I had to. Reviewed on: 19th January 2023

Poor, very poor

Poor, very poor performance. They do not know what they are doing. Do not go there Reviewed on: 12th January 2023

Blind leading the blind

Significant losses from low volitivity fund?? Does not appear they know what they are doing. Reviewed on: 9th January 2023

More interested in being woke than protecting your money

I has some spare cash after an endowment ended last year. I put £4000 into Aviva and used a couple of thousand to buy and sell shares with City Index. I have now lost a few hundred pounds in Aviva (I ended up drawing £2000 back out because the value was plummeting). I did, however make a few hundred buying and selling shares myself in the likes of RBS. So, if an amateur investor like me can make a good profit, why are Aviva "experts" doing so badly? The occasional emails explaining market conditions don't really hold weight when I have managed to make money myself. The fact that their website and advertising gives the impression they'd rather concentrate on being woke than protecting your investment makes them all the more annoying. Reviewed on: 28th December 2022

Big loss across a couple of years

The pension has declined - so there is now over 10% less in the pot relative to what went in from Salary. They appear to have done worse than if they had made blind choices in the market as far as i can tell. And been paid for the privilege. I worked hard for that money and they lost it. Not good. Reviewed on: 22nd December 2022

Appalling investment

Pension went down 15% in one year Reviewed on: 22nd December 2022

Distressing disaster

My Aviva pension fund has nosedived by 50% over 3 months. No satisfactory explanations given. Complaints procedure lengthy and unsatisfactory. Not sure where to turn apart from ombudsman. My retirement plans destroyed and mental health wrecked Reviewed on: 21st December 2022

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