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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.70

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

A simple claim made difficult by Purely Pets

Update: No longer responding to my emails now, great. I'm failing to understand why I was called (a month ago at the time of writing this - March 2022) about a confusion in my dog's claim that didn't even make sense to have that confusion in the first place after all the vets papers and even my dog's passport I provided (they basically couldn't figure out why my dog has no records with my old vets who I haven't been with since March 2020 when I moved house and perhaps because I only adopted my dog last year (Aug 2021), which obviously isn't before 2020), and still nothing further has been done with my claim. The claim is not a complicated one, it's so simple and easy. She had a pain, the vets investigated it, gave her some medication, and done! The online portal is shocking and each time I click to view the progress it loads the fletching claim page for ages and the says 'oops!'. When I do get through, the documents section says 'You've not uploaded any supporting documents yet' even though myself and the vets have emailed over everything. The claim section itself says 'This claim was created by an administrator using our management system.' so why hasn't the administrator uploaded all the documents we've sent? For such a small claim this is so much more hassle than its worth. And especially after weighing up that after excess fees I should only end up receiving a small amount of my claim money back, it really really really seems like a lot of hassle that's really not worth it, when you think of it that way. I'm so disappointed with my experience with purely pet insurance and can safely say I won't even be looking at that name again when it comes to renewing. I've been with the same provider since 2017 and really regret considering purely pet this time round. I can't wait for all this to be over. Reviewed on: 14th March 2022

Brilliant Service

My claim was handled brilliantly following emergency surgery for my dog and his subsequent chemotherapy Close liaison with my vet who was paid direct and very little intervention from me. A subsequent claim for an operation for my other dog was settled quickly and I was reimbursed without fuss Reviewed on: 8th September 2021

First time buyer of dog insurance- seemed reasonably competitive for cover and cost.

First time buyer of dog insurance- seemed reasonably competitive for cover and cost. Reviewed on: 8th September 2021

They do what is says on the tin

I had 2 dogs this time last year unfortunately my youngest at the age of 3.5, was diagnosed with lymphoma he responded well for 9 months to treatment which Purley Pets covered all the costs with no problem, we lost him late March 2021, the customer service and empathy at the end was impeccable Reviewed on: 8th September 2021

Great value

Although I haven’t had to make a claim so I can’t comment on that aspect of the insurance, I can say that it’s great value for money, easy to set up and we’ve had no problems or issues. Reviewed on: 8th September 2021

Unbelievable cover at a great price

My pet plan renewal came for my dog. I couldn't believe how much it was, so looked on the Internet for a cheaper deal. Purely Pets offered the same cover at half the price. I ended up insuring 2 dogs for the price of 1. I would highly recommend Reviewed on: 8th September 2021

Good

Never any problems when phoned Good contact skills Reviewed on: 8th September 2021

Great Product at a Great Price

An excellent product for a superb price (Dog Insurance). The online application process was very efficient and simple to follow. Reviewed on: 29th August 2021

Chose best by which

I have insured my pets with purely pets hope I don't need them. Reviewed on: 31st July 2021

Excellent value

Easy to access - everything came through as I requested. Reviewed on: 24th July 2021

Very User Friendly

Easy to access and very helpful with any questions. Clearly care about their customers and fur babies. Reviewed on: 23rd July 2021

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