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Purely Pets: Pet insurance reviews

4.70
Based on 2,029 reviews, last reviewed 24th Oct 2025
100% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Rebranded and didn't receive paper renewal notice. Rebranded and didn't receive paper renewal notice. Policy for £4000 with a £200 excess (all you could get for senior dogs) increased to £2400 that was... Read more Reviewed on: 24th October 2025
Claire Burns's avatar
Claire Burns

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2029)

Very Happy Customer

5
Excellent service and good value for money, I would definitely recommend this insurance. Reviewed on: 22nd July 2021

Pet insurance

5
Quick and easy to use and very helpful. I would definitely recommend them to a friend. Reviewed on: 21st July 2021

Brilliant service

5
Very friendly very helpful insurance payed out when I lost my pet with no hassle at my sad time..would recommend Reviewed on: 20th July 2021

Alfie insurance

5
Looks like a fantastic plan and I feel safe and confident that my Alfie is in safe hands Reviewed on: 19th July 2021

Fast and easy

5
Fast and easy to use woth great value for money cover options Reviewed on: 19th July 2021

Best service for looking after the customers pets

5
My pet had to have surgery on her back leg and Purely Pets were so efficient and understanding at the time when i needed it the most. Reviewed on: 19th July 2021

pet friendly insurance

5
easy to choose appropriate insurance and understand Reviewed on: 19th July 2021

Perfect Pet insurance

5
After paying an annually increasing plan with Pet Plan for my dog (she is now 7) Next years cost direct debit was £46 I contacted Purely Pets online it was so user friendly and I manage to get an higher payout than previous for a fraction of the cost. Thank you Purely Pets! Highly recommend! Reviewed on: 19th July 2021

cats

5
Great cover, price and customer service Reviewed on: 19th July 2021

Great cover for great price

5
Great cover for great price - simple to set up Reviewed on: 19th July 2021

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