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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great value

We signed up for insurance for our little dog, Jessie. She’s now over 8 years old and insurance was getting more expensive. This company was really good value with extras added. I particularly like the 24 hour help line. Reviewed on: 29th June 2020

Hector

After 2 months of soul searching many comparison website we decided to use purely pets for our Airedale Terrier pet insurance. Reviewed on: 29th June 2020

Excellent

Excellent cover at a reasonable price have recommended them to my dog walking friends. Reviewed on: 29th June 2020

Easy to understand

Excellent service and great prices for the pet Insurance Reviewed on: 29th June 2020

Good insurance

Great lifetime cover which is hard to get although I haven't had to claim the peace of mind is there if my pet gets any injuries or illnesses Reviewed on: 29th June 2020

Quick and friendly service

So easy to contact someone in a stressful situation- very friendly and professional service Reviewed on: 29th June 2020

Very helpful company

I had to make a claim following some care that my cat needed. The process was smooth and efficient and really saved me any worry. My cat says thanks too! Reviewed on: 29th June 2020

Inspired confidence in product

They made it so easy to transfer insurance when my daughters dog came to live with me. Ensuring peace of mind and continuing health cover as she gets older. Been with them for many years now and they have been great Reviewed on: 29th June 2020

Coral danby

I am unable to give 10stars atm as I havnt had to make a claim however the policy offered for my older dog was the best more flexibility with her been older and a reasonable price :) Reviewed on: 29th June 2020

Excellent Service Support

Fully recommend in respect to their support and response times. Reviewed on: 29th June 2020

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