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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Claim

I made a claim which was settled fast and I had no problems Reviewed on: 29th June 2020

Value for Money

Last year I looked to change my 4 year policy that I had with another provider. Could not believe my eyes when the quote I received from Purely Pets was 66% cheaper for the same cover. It is great that not all insurance companies want to rip you off!!! Reviewed on: 29th June 2020

aThey saved our bacon

My cat was suddenly extremely ill and treatment was very costly, we have no savings/disposable income so this was a massive stress and worry on top of having a very unwell pet. Purely pets paid our treatment claim directly to the vets which was a huge sigh of relief and also our lovely cat recovered and is fit and well. Reviewed on: 29th June 2020

Amazing

Always so helpful To me whenever i need help Reviewed on: 29th June 2020

Excellent service

First class from start to finish Reviewed on: 29th June 2020

Good value pet insurance

Good policy cover ,competitive price . Annual increases reasonable Reviewed on: 29th June 2020

Excellent company.

A very well organised and priced company. My brother recommend this company to me and his advice was spot on. Reviewed on: 29th June 2020

Great company

I had previous dog insured by them and away easy too claim , even when she was old. Reviewed on: 29th June 2020

Great company and service

Purely Pets have been nothing but excellent since starting my pet insurance policy with them and would highly recommend to anyone looking at pet insurance. Reviewed on: 29th June 2020

Excellent value for money and great service

A new customer who shopped around and landed here! Reviewed on: 29th June 2020

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