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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.79 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Very Happy Customer

Excellent service and good value for money, I would definitely recommend this insurance. Reviewed on: 22nd July 2021

Pet insurance

Quick and easy to use and very helpful. I would definitely recommend them to a friend. Reviewed on: 21st July 2021

Brilliant service

Very friendly very helpful insurance payed out when I lost my pet with no hassle at my sad time..would recommend Reviewed on: 20th July 2021

Alfie insurance

Looks like a fantastic plan and I feel safe and confident that my Alfie is in safe hands Reviewed on: 19th July 2021

Fast and easy

Fast and easy to use woth great value for money cover options Reviewed on: 19th July 2021

Best service for looking after the customers pets

My pet had to have surgery on her back leg and Purely Pets were so efficient and understanding at the time when i needed it the most. Reviewed on: 19th July 2021

pet friendly insurance

easy to choose appropriate insurance and understand Reviewed on: 19th July 2021

Perfect Pet insurance

After paying an annually increasing plan with Pet Plan for my dog (she is now 7) Next years cost direct debit was £46 I contacted Purely Pets online it was so user friendly and I manage to get an higher payout than previous for a fraction of the cost. Thank you Purely Pets! Highly recommend! Reviewed on: 19th July 2021

cats

Great cover, price and customer service Reviewed on: 19th July 2021

Great cover for great price

Great cover for great price - simple to set up Reviewed on: 19th July 2021

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