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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Fantastic service!

Fantastic service and prices! I am happy that I went with Purely Pets for my pet insurance. Reviewed on: 29th June 2020

Importance of life

Really quick responses, polite staff and the best care for my doggy I couldn’t recommend enough!!! My dog is Important to me and to them too! Reviewed on: 29th June 2020

Great options to suit everyone

Fortunately I haven't needed to claim but I am very happy with the options I could choose from to tailor the cover for my pet. The price is great value and I have heard plenty of good things about the company. Reviewed on: 29th June 2020

Highly recommend

Great pet insurance company. Easy to get a quote and the whole process online was very simple. When I’ve had to call up to speak to someone they have always been super helpful and friendly. So happy we chose purely pets! Reviewed on: 29th June 2020

Quick and easy

Very helpful staff and website and decent prices ! Reply to queries fast and efficient Reviewed on: 29th June 2020

Easy to deal with!

So easy to deal with and a great premium with comparable cover to other providers. Reviewed on: 29th June 2020

Great customer service

Our dog has been insured with Purely Pets for years now. They are great at keeping in contact and always honoured our claims quickly and efficiently. I trust them to protect our dog and they seem genuinely happy to help you out. Reviewed on: 29th June 2020

Pet insurance

Best value for money and great coverage Reviewed on: 29th June 2020

easy to deal with and compasionate when its needed

I claimed quite a lot in the last few years of my pets life and never had a problem with payment. They actually pay the vet direct which is another bonus as the vet accepts this due them being quick at paying out Reviewed on: 29th June 2020

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