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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Delighted to join Purely Pets

I moved from an insurance company that was becoming less competitive with its annual fees despite not having had any claims in years. Typical of such things my dog needed treatment for a cut pad within a few months of joining. After a few hitches with the site and a response to my email, I worked it all out and was pleased to have my claim paid out. I needed to ask customer services about a cost towards meds today and the young lady was really personable, helpful and informative on the phone whilst, like most of us, working from home. I am hoping that my annual fee won’t shoot Uk next year. Reviewed on: 29th June 2020

Good value and easy to set up

After looking at other,more expensive policies I chose Purely Pets for their value and the easy to navigate website. Reviewed on: 29th June 2020

Outstanding service

Never had any problems, customer services are great and vety helpful Reviewed on: 29th June 2020

Good price and recommended

Only just joined, easy to set up. Reviewed on: 29th June 2020

Purely pets purely excellent

Every time had had to contact purely pets the service has been impeccable helpful staff and fast to help in anyway possible they are purely and simply excellent. Reviewed on: 29th June 2020

Sheba's back-up

When I have had a meducal problem, Purley Pets have been there for my lovely dog. Reviewed on: 29th June 2020

Prompt payment

Unfortunately I have had to claim a few times this year,they have been easy to deal with polite and helpful,and a quick payment Reviewed on: 29th June 2020

Efficient claims handling

Unfortunately had to claim for my dog but Purely Pets dealt directly with the vet. Hassle free service Reviewed on: 29th June 2020

Great, reasonably priced pet insurance

This is very good and reasonably priced pet insurance. Plenty of updates and information on how to keep your pets safe and healthy. Fantastic advice during the recent heat wave and at other times too. Recommended Reviewed on: 29th June 2020

Simple and efficient

Purely pets is great for cover, value and easy to set up with no hassle. Reviewed on: 29th June 2020

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