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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Tail-waggingly great!

From level of service to customer care and value for money pet insurance packages. I couldn't wait for my dog's insurance to come up for renewal in order to take out pet insurance with Purely Pets. 10/10 woofs from me and hound! Reviewed on: 29th June 2020

Prompt and professional

Excellent service, polite and prompt, just what you need if your pet is poorly Reviewed on: 29th June 2020

Affordable and easy

It was quick and easy to insure our little kitty, not to mention affordable. Definitely recommend. Reviewed on: 29th June 2020

Good experience

A really good insurance that offers a range of different insurances. Reviewed on: 29th June 2020

Top pet insurance company

Amazing customer service to deal with any queries and claims sorted out so quickly! Reviewed on: 29th June 2020

Great company

I have been with purely Pets for a few years now and have had nothin but great service . Reviewed on: 27th April 2020

Puts my mind at ease!

Lovely and straightforward pet insurance. Great value for money and no added fluff! Reviewed on: 19th August 2019

Easy to set up reasonable prices

Really easy to set up and a very reasonable price for our cat Perrie. We know she is safe with Purley Pets looking after out for her! Reviewed on: 18th August 2019

Great insurer for my dog

Great customer service and very easy claim process Reviewed on: 11th August 2019

Easy to claim, very helpful staff

I have been with purely pets for many years. The staff are very helpful when you telephone them and if you have to claim it’s very straightforward. You are kept up to date via your online account and emails and payments are made within a week of claiming. I would highly recommend purely pets for your insurance. Reviewed on: 11th August 2019

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