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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great service, great price

The best cover available for the lowest price, simple and easy to set up and use. Definitely recommend. Reviewed on: 26th July 2019

Awesome company

Smooth sign up, great customer service Reviewed on: 26th July 2019

Efficient, friendly service

We have recently had to claim for an eye condition for our Cocker Spaniel. This is the first time we have had to claim, and she is 9 years old. Purely Pets, were friendly, efficient, and our claim was dealt with quickly. We would have no hesitation in recommending this company. Reviewed on: 26th July 2019

Excellent service.

Communications were clear, timely and helpful. Reviewed on: 26th July 2019

Purely Pets the best value for money pet insurance.

Recently I was searching for pet insurance for our new puppy Striker. I used a loyalty cashback site and that liked through to a comparison site. After checking the various types on offer it became apparent that Purely Pets was a stand out company for value for money combining a wide range of options at a competitive price. Also I found their products simple to understand and the application refreshingly straightforward. Reviewed on: 26th July 2019

Excellent cover at a reasonable price

To date I have been fortunate, my pet has been healthy with no cause to claim insurance. However, should this suddenly change I hope I could rely on Purely Pets. Reviewed on: 26th July 2019

No fuss great cover

Very easy to purchase , great cover with no fuss . Very prompt payment of claims . When I rang with a question the member of staff was sympathetic , knowledgeable and very helpful . I couldn’t ask for better service . Reviewed on: 26th July 2019

Excellent Customer Service

Good price for the insurance. Customer Services sort any problems quickly and efficiently. Reviewed on: 26th July 2019

Excellent insurance

Very reasonable price, have had no problems claiming for my dog. Very helpful when I have contacted them. Reviewed on: 26th July 2019

Claims

Claims are dealt with quickly and staff very sensitive when dealing with enquiries Reviewed on: 26th July 2019

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