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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Good insurance policy

5
Good experience with claiming recently Quick settlement very helpful advisors Reviewed on: 25th July 2019
AW's avatar
AW

Makes it easy

4
Inexpensive, comprehensive and doesnt make it too complicated! Reviewed on: 25th July 2019
Joanna Cummings's avatar
Joanna Cummings

Great service when my dog was ill.

5
Purely pets were brilliant when my dog was poorly. It was quick and hassle free to make a claim. This was very helpful at such an emotional and upsetting time. Well recommended. Reviewed on: 25th July 2019
C West's avatar
C West

Top marks

5
Extremely friendly and helpful . I recently had to call purely pets regarding an issue and I was very happy with the information and help I was given . Reviewed on: 25th July 2019
Mandy 's avatar
Mandy

Ms c doolitle

5
Not had a claim but the customer service and easy to use app is fab Reviewed on: 25th July 2019
Cera Louise Feaviour's avatar
Cera Louise Feaviour

great compasionate company

5
I lost my dog and dealing with purely pets made an awful experience easier to handle. Thank you soooo much. Reviewed on: 25th July 2019
Rachel Lambert's avatar
Rachel Lambert

Great service

5
They were very helpful with any questions I had and provided clear explanations. I am very satisfied with the service provided. They also offer value for money. Reviewed on: 25th July 2019
Jane Johnson's avatar
Jane Johnson

Great service

4
Helpful, friendly, responsive with a competitive pet insurance offer. Reviewed on: 25th July 2019
Jane Taylor's avatar
Jane Taylor

Great service

5
Only have had positive results from this company Reviewed on: 25th July 2019
Maggie Morton's avatar
Maggie Morton

Effect, efficient and straightforward

5
The policies are effective; the service is efficient and the claims procedure is straightforward Reviewed on: 25th July 2019
Neil's avatar
Neil

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