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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

speedy, hassle free, efficient and helpful

Having used Purely Pets on two occasions when my Standard Poodle needed treatment, they were very helpful and efficient. I didn’t have to do anything because they dealt directly with the vet!!! So lovely not to have to worry! I highly recommend them! Reviewed on: 25th July 2019

Excellent service

Have kept us informed throughout the claims process and paid out quickly Reviewed on: 25th July 2019

Good customer care

Easy to contact and claim. Affordable premiums. Reviewed on: 25th July 2019

Great price for senior cat

Very straight forward very helpful. Most insurance companies had a high excess payment before paying out on a claim but Purely Pets have a low reasonable excess before paying out on a claim that's what attracted me to them in the first place. Reviewed on: 25th July 2019

Have always been efficient and helpful

When I had an issue last year they were quick to assist with me with my claim and all was dealt with in a timely manner. Reviewed on: 24th July 2019

Never had to claim

Never had to claim. They seem easy to contact. Reviewed on: 24th July 2019

Excelleny insurance

Brilliantly simple pet insurance, fairly priced Reviewed on: 24th July 2019

Could not be better, reasonable terms and efficient delivery of service

I have found the company easy to contact, helpful in their approach, and unfailingly helpful to me as their customer Reviewed on: 24th July 2019

Excellent value for money, and complete peace of mind.

The package I have for my 2 cats is amazing value for money, and I don’t have to worry about emergency unexpected vet bills. Customer service is fantastic every time I need to call with a query. Reviewed on: 24th July 2019

Keep up with the good work

Thanks your company is good for money Reviewed on: 24th July 2019

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