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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely great service

Purely pets have been helpful and efficient Reviewed on: 24th July 2019

First time customer

First time customer so can’t compare to other providers, but I’m happy with the service and how a claim was dealt with. The customer service via telephone was extremely good. Got straight through and had a very helpful rep deal with my query. Would recommend to others. Reviewed on: 24th July 2019

Excellent level of cover for a great price

Not had to claim yet but staying with them for price and level of cover Reviewed on: 24th July 2019

value for money

very easy to deal with quick and simple Reviewed on: 24th July 2019

They are brilliant

I had a pending payout and they reminded me when i renewed my insurance Can't fault them Reviewed on: 24th July 2019

Easy to deal with

Clear information about insurance. Quick response. Didn’t have any problem with company Reviewed on: 24th July 2019

Excellent company

Purely Pets offer excellent service and insurance package for my dog, at a competive rate Reviewed on: 24th July 2019

Hassle free

No problems or paperwork headaches just paid out hassle free Reviewed on: 24th July 2019

very friendly

no issues my wee dog is getting older and i phoned and they explained policies and gave me some confidence in the policy thanks Reviewed on: 24th July 2019

Fair price good cover

Easy to join, clear information on cover with choices to suit. No hassle and discount for second pet. Reviewed on: 24th July 2019

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