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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Happy client

Staff very pleasent, always knowledgeable. Happy with service so far. Reviewed on: 24th July 2019

Best pet insurance company I have used in all the 40 odd years that I have been buying pet insurance

They pay up promptly for my clains which are ongoing for my 14year old dog and if I have a question to ask they are very helpful and sympathetic and don't keep me holding on in a long queue. Reviewed on: 24th July 2019

Good Service, Competitive Quotes

Not been with this company long, but service so far has been good, and the premium and excess.both reasonable for the cover quoted. Reviewed on: 24th July 2019

There when you need them

Took out a policy with them and within a few months of this my puppy needed a operation. They commicated with me in a timely, clear and understanding manner. They did not try shirk out of covering the vast majority of costs of the operation and as a result it took a lot of the worry off my shoulders and my puppy got the operation he required. He’s now back to full health! Reviewed on: 24th July 2019

Easy claim

Our dog became very poorly on a Sunday evening and needed 3 nights in the pet hospital. No quibble with the claim . Healthy pet happy owner ! Reviewed on: 24th July 2019

first class

Purely pets are so easy to deal with, they don't turn anything into a drama or make life difficult when you need to claim. They talk plainly and to the point, fantastic service for 6 years. Reviewed on: 24th July 2019

excellent customer service

had to claim for my cocker spaniel spoke to customer service who were very helpful. downloaded the claim form and it was sorted quickly and efficiently Reviewed on: 24th July 2019

First class service

Very competitive price and service when required was fantastic. Reviewed on: 24th July 2019

Amazing, caring, helpful staff.

I couldn't recommend purely pets more highly. They are a caring company who paid my vets fee without quibble when my pet needed help through his recent illness. Reviewed on: 24th July 2019

Insurer that Cares

Insured with PP for circa 6 years and during this period the service, care and response to dealing with claims has improved, year on year. Reviewed on: 24th July 2019

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