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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Fantastic

My dog was very poorly i took him to the vets he was on medication for life purely vets were fantastic claims were settled quickly and without any drama unfortunately my wee dog passed away but i still have my other dog insured with purely pets as i am happy with the service provided by them Reviewed on: 24th July 2019

Highly recommend brilliant customer service

Very helpful fast payouts very friendly staff on the telephone Reviewed on: 24th July 2019

Great service

Have used Purely Pets for both my dogs, service has been great when I had to claim for an operation. Reviewed on: 24th July 2019

Helpful and value for money

Helpful and value for money. Products that suit my pets. Reviewed on: 24th July 2019

Perfect

Easy to set up quick and efficient staff helpful Reviewed on: 24th July 2019

Pet peace of mind

Great insurance for my 2 cats and very reasonably priced, easy to set up policy and great communication. What more could you want? Reviewed on: 24th July 2019

Insurance you can rely on

Helpful staff that makie making a claim a breeze! Reviewed on: 24th July 2019

Easy and uncomplicated

I have used purely pets for several years and found their services very easy to use with very helpful and knowledgeable operators. Reviewed on: 24th July 2019

Good company

Efficient and pays claims promptly would recommend to anyone Reviewed on: 24th July 2019

Top Quality Service

I had a few issues when I wanted to switch from my previous company due to the high increase in the policy, my dog is only 18 months old and I had never made a claim. I contacted Purely Pets and was given so much help. I was treated as an individual, with courtesy and respect. I can and will honestly recommend Purely Pets. Reviewed on: 24th July 2019

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