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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Great service

I signed up with purely pets earlier this year and found the process very easy. They offered cover which matched my previous insurer and a lesser cost. I had to make a claim within days of my policy becoming effective and the whole process was handled well by the company. Reviewed on: 24th July 2019

Very helpful staff

When I had claim for my naughty Spaniel it was settled promptly and when I needed to speak to them about part of the claim the staff were friendly and helpful. Reviewed on: 24th July 2019

Just they care about my lovely dog

My dog has a genetic disorder MEGA OESOPHAGUS and he is 8 and a half years old, regardless of his health problem and his age they were very welcome to insure my boy. Reviewed on: 24th July 2019

Good value pet insurance

Easy to set up and offers good value for money and peace of mind. Reviewed on: 24th July 2019

No claim issues

Claimed once with no issues. Always helpful when have needed to call Reviewed on: 24th July 2019

Great Service and Cover at Affordable Price

I would recommend Purely Pets as they have offered me a great service and the policy came with great levels of cover at a very affordable price. Reviewed on: 24th July 2019

Quick and easy on line to arrange

Very reasonable, choices very clear and communication 1st class. Reviewed on: 24th July 2019

Great Price and Spec

Luckily haven’t had to claim but great price and specs. Reviewed on: 24th July 2019

Fantastic

Fantastic service and affordable for me to insure my lovely dog. Reviewed on: 24th July 2019

Great value

Excellent company and so easy to sign upto. Good prices for what my dog is covered for Reviewed on: 24th July 2019

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