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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

A class act

Good value for the customer and for the insured pet Reviewed on: 24th July 2019

Love them

They are very friendly when I speak to staff and very easy to set up a policy with them. It's also a very good price for the cover. Reviewed on: 24th July 2019

Easy simple cheap

When taking out the insurance it was simple easily and very competitively priced for the plan i bought and they details of the insurance was very well presented Reviewed on: 24th July 2019

Easy to use cover

We have our kitten covered who soon after developed a twitch. We had no hassles claiming and the staff we spoke to were really helpful Reviewed on: 24th July 2019

Brilliant

Would regiment haven't had to use them but their website and setup is so easy to use Reviewed on: 24th July 2019

Trusted

Excellent company very understanding and resolve issues efficiently. Reviewed on: 23rd July 2019

Low cost satisfaction

My two dogs are insured with P.P. A while ago the Shi Tzu had X-rays amounting to £350. Purely Pets dealt with the claim with absolutely no hassle and the cost to me was just £60. Reviewed on: 21st July 2019

First Claim

They were very quick and helpful when I had to put my first claim in for my poorly dog I didn’t have to do any paperwork they went straight direct to my vets which made it easier for myself as I’m hopeless with things like this when stressing over how am going to pay am pleased I took my insurance out with them Reviewed on: 20th July 2019

Excellent cover

Good cover, reasonable price, easy to purchase. Reviewed on: 19th July 2019

Pet insurance

Hassle free telephone call and my pet insurance was arranged, friendly helpful staff. Reviewed on: 19th July 2019

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