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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Best ever claim experience

Spoke to very understanding people on each occasion I needed to contact purely pets about my claim. All questions were answered knowledgeably. Follow up emails kept me updated regularly about my claim. Reviewed on: 14th July 2019

Got all I needed

They are friendly and helped get me a better deal when adding another pet Reviewed on: 14th July 2019

I'M pleased to have insurance with this company,a friend of mine recommend to me

Once I maked a claim,and they helped me with it.They have a great team Reviewed on: 14th July 2019

Excellent pet insurance

Prompt, efficient, easy to contact, kept well informed Reviewed on: 14th July 2019

No quibble service

My young dog had a cruciate repair TPLO this was my first experience in dealing with an insurance claim. Purely pets made it easy and stress free. Would defiantly recommend them to my friends. In fact I have already done so. Reviewed on: 14th July 2019

Outstanding customer service

When ever I've needed to contact the company I have never had my details to hand I have always found the staff friendly efficient and comforting when I have been emotional. Reviewed on: 14th July 2019

Great Pet Insurance

We have had our dog insured through Purely Pets for almost 4 years now, and have found the cover very good and suitable for our needs. Reviewed on: 14th July 2019

Great insurance at a sensible cost

One of the few companies to insure older cats and still at a sensible price. I have only had to claim once and it was totally painless and hassle-free. Staff are always very pleasant and helpful on the phone. Reviewed on: 13th July 2019

Great service

Easy to get a quote and sign up. Clover is good for the price Reviewed on: 13th July 2019

Good local company

Always helpful and have paid claims without any problems Reviewed on: 13th July 2019

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