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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely pets are so very customer focused they are amazing

Purely pets best pet insurance I have ever been with Reviewed on: 16th July 2021

Excellent service

Very helpful nothing too much trouble Reviewed on: 16th July 2021

Excellent value for money

Wish I had insured my pedigree poodle with them earlier. I went with a market leader originally who was the MOST expensive. But as my dog aged the premiums soared beyond reason. I then found Purely pets and halved my premiums in a stroke for very similar cover. Reviewed on: 16th July 2021

well not been with you long

easy site to use affordable quotes hope i get good service if i need them Reviewed on: 16th July 2021

Great customer service

Value for money, efficient and prompt. I short simply great customer service. Reviewed on: 16th July 2021

Great service at great price

Everything I wanted in a policy at the right price. Purely pets have been so easy to deal with and incredibly friendly, best insurance company I have dealt with by a mile for my pet insurance Reviewed on: 16th July 2021

Hassle free insurance.

Great, prompt, trouble free service. Reviewed on: 16th July 2021

FANTASTIC

Nobody wants to have to use their pet insurance but if & when you need to you want to know everything is going to be taken care of with no fuss. That’s exactly what has happened to me this year unfortunately my poor boy has had a run of bad luck this year & had to go to vets twice for different things & despite it been a worrying time the one thing I didn’t have to worry about was his insurance company messing around. Would highly recommend, great service. Thank you Reviewed on: 16th July 2021

Pawfect company!

Staff helpful and friendly- no problems Reviewed on: 16th July 2021

Great

Great value for your money and quality of service is beyond approch Reviewed on: 16th July 2021

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