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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Best Pet Insurance

Easy to use claim system Friendly customer service Fast claim payments Reviewed on: 13th July 2019

Great company

Great company to deal with when we have had to claim it has been fast efficient and painless Reviewed on: 13th July 2019

Efficient

Advisor was knowable Sort out my problem efficiently Reviewed on: 13th July 2019

Outstanding performance when you need it most!

Had a recent claim when my dog became really ill, PP handled it in a friendly efficient manner that certainly did not add any stress to the situation. Cannot speak highly enough of their performance. Reviewed on: 13th July 2019

Excellent pet insurance

I have never had any issues when contacting purely pets. Everything is explained clearly. Excellent prices Reviewed on: 13th July 2019

The claim process is easy

Whilst my claim has not yet been settled the process of inputting the claim form and documentation was extremely easy Reviewed on: 13th July 2019

Mr John Deadman

When I purchased my dog Sheba we took out insurance for her, and although we havent had to take up the life part of the policy, we did use the health part, and was very pleased with the service we recieved, and talking for Sheba so is she. Thanks Reviewed on: 13th July 2019

The best decision ever.

Our dog was desperately ill and needed urgent medical help which was very expensive Purely Pets never once quibbled over the costs and have been extremely helpful throughout. And I can honest say getting pet insurance from Purely Pets was the best decision ever. Reviewed on: 13th July 2019

Excellent cover at a great price

I have been lucky not to have had to make a claim but am very happy with my cover Reviewed on: 13th July 2019

Reliable insurance

Fair upfront insurance, have not let me down Reviewed on: 13th July 2019

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