Smart Money People Logo
Go to business site
Share this page
Link copied

Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
Visit provider site Read all reviews See your review

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

2
With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024
PP's avatar
PP

Easy and Pleasant Service

5
Friendly and easy service with no stresses which is very important when you are already so worried about the health of your beloved family pet. I would definitely recommend. Reviewed on: 13th July 2019
Fiona Black's avatar
Fiona Black

premium costs

4
Hard to know wether to spend large amounts on premiums and perhaps never claim or spend more moderately and be covered for less expensive treatment One dog cost thousands over cover but the others have been comfortably covered. I am happy the decision we made was right for us, claims were easy and payments were made directly into our account Reviewed on: 13th July 2019
Lesley Gaynor's avatar
Lesley Gaynor

Great company

5
Dealt with claim very quickly and efficiently. Have recommended to friends Reviewed on: 13th July 2019
Zoe White's avatar
Zoe White

Ive been with this pet insurance for around 10 years and been very satisfied.

4
I have two dogs insured with Purley Pets. Only made one claim, they were very prompt and gave excellent service. I would certainly recommend them. Reviewed on: 13th July 2019
Mike McCoy's avatar
Mike McCoy

Good cover at affordable price

5
Researched many companies, found Purely Pets offered cover required at a very reasonable, affordable premium. Reviewed on: 13th July 2019
Brian Carpenter's avatar
Brian Carpenter

Great!

5
Smooth, stress free pet insurance at a great price, when my dog slipped his lead and ran under a car he was very lucky to only suffer a broken hip, the insurance covered his scans, surgery, physio and hydrotherapy with no problems. Very helpful and straight forward. Reviewed on: 13th July 2019
Lena Wade's avatar
Lena Wade

Good sevice

5
My dog had to have a operation on his eye and was payed out in a week Reviewed on: 13th July 2019
David Brown 's avatar
David Brown

dog insurance

4
reasonable priced have used them on previous dog, clams pad out with out any fuss and on time. good customer service. Reviewed on: 13th July 2019
tony 's avatar
tony

Great company

5
Assisted me through the loss of my pet, excellent service Reviewed on: 13th July 2019
Katie Buckley 's avatar
Katie Buckley

Perfect purely pets

5
They have amazing friendly staff, and they are always happy to help. Reviewed on: 13th July 2019
Megan Dale's avatar
Megan Dale

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account
Man on beach

News, guides and insight from our team

View resource hub
UK money news stories - 24 July 2024
UK money news stories - 24 July 2024
24th July 2024
Posted in Money Talks by Errolyn Smith
Your Money, Your Voice: Have your say
Your Money, Your Voice: Have your say
24th July 2024
Posted in Our insights by Errolyn Smith
Our latest research - customers see little impact of FCA's Consumer Duty one year on
Our latest research - customers see little impact of FCA's Consumer Duty one year on
24th July 2024
Posted in Our insights by Darryl Barkwill
Consumer credit awards winners 2024
Consumer credit awards winners 2024
11th July 2024
Posted in Awards by Darryl Barkwill