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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Perfect purely pets

5
They have amazing friendly staff, and they are always happy to help. Reviewed on: 13th July 2019

Excellent services

5
One of the best pets insurance provider highly recommended. Reviewed on: 13th July 2019

Great customer care :)

4
Really helpful on the phone and when handling a claim :) Reviewed on: 13th July 2019

Great Product at a good price

4
Really good cover at a price that makes it with while Reviewed on: 13th July 2019

Very great service

5
Great stress free company Easy to use very helpful No hassle very reliable always top service Great value for money Reviewed on: 13th July 2019

Offers everything we need

5
Simple insurance purchase procedure and good product. I spent a long time looking for pet insurance and Purely pets seemed the best deal for us. Reviewed on: 13th July 2019

Excellent service and affordable

5
I can relax knowing that my pet is fully covered for any unexpected incident and a very affordable payment Reviewed on: 13th July 2019

5 Star Pet Insurance

5
We have always used Purely Pets for our insurance as they are competitively priced and offer excellent customer service. Reviewed on: 13th July 2019

Fantastic care and assurance when we needed it

5
Our much beloved dog Bruno had to undergo emergency spinal surgery last weekend as he was paralysed from a herniated disc. The team at Purely Pets were fantastic when we called on Saturday morning in a panic - very calm and helpful about the process and then liaised directly with the specialist referral centre to authorise direct settlement so we didn’t have to worry about a huge bill at times of enormous stress. I would thoroughly recommend them to any pet owners and I am delighted to nominate them for this award. Reviewed on: 13th July 2019

Extremely good

5
Very good straight forward pet insurance Reviewed on: 13th July 2019

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