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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent

Excellent customer service advised what i was looking for in an insurance for cat dog and they asked what I wanted and came up with a really good quote Reviewed on: 13th July 2019

easy to set up

It was very easy to set up my insurance, i have two cats, so had to get a quote for one, then add the other in, the gentleman i dealt with on the phone made this a quick and easy process. The cost is well within my budget Reviewed on: 13th July 2019

Brilliant and reasonable

Great price and friendly staff been with them 2 years now and don’t intend to leave. Reviewed on: 13th July 2019

INSURANCE REASSURACE

Purely Pets offers great value for money with the policy I have with them in comparison with other providers. They are easy to contact so providing the reassurance pet owners need in their time of emergency Reviewed on: 13th July 2019

PET INSURANCE MADE EASY

From my initial phone call I found Purely Pets to be friendly, polite, understanding and human. Having insured with them for a few years and having had one claim the service they have given has been caring and professional in every respect. I would recommend Purely Pets to anyone looking for a company who give an honest and reliable service where you feel a valued and recognised customer and a company who in my opinion get it just right. Reviewed on: 13th July 2019

Excellent cover

Great cover, great price. Easy to sign up, Reviewed on: 13th July 2019

Excellent price and service

Completely hassle free and very competitive for the level of coverage. Reviewed on: 13th July 2019

Excellent prompt service

Our previous experiences with pet insurers was not as good as with Purely Pets. This company deals directly with our vets and always pays promptly and keeps us in the loop via email. Excellent prompt service every time. Our Whippet , Lola, has epilepsy so to have the assurance that her treatment can continue throughout her life is very important and reassuring Reviewed on: 13th July 2019

Value for money

Very helpful in all matters and recommended by many professionals in the pet business Reviewed on: 13th July 2019

Fantastic value

Exactly what we require for our border collie and excellent value Reviewed on: 13th July 2019

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