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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Renewal Time

Although the price had increased significantly, I called to enquire why? I had not claimed throughout the previous year for anything. After a telephone discussion a new lower price was agreed which I was happy to accept for the up and coming year - good service Reviewed on: 11th July 2019

Purely Pawesome

Both my cats are insured by purely pets! They are brilliant - so helpful, friendly, easy to use website, and provide great cover to protect my boys. The best bit is that they really care about your pet when you call them - this makes renewing with them every year so easy Reviewed on: 11th July 2019

Value

you tried the rest now true the best Reviewed on: 11th July 2019

Best pet insurance company on the market

My dog has had several problems and with purely pets on board the dog is in good health Reviewed on: 11th July 2019

First class service

Very helpful and professional service Reviewed on: 11th July 2019

Great prices and cover

Very competitive rates for insuring pets and without skimping on cover for them. Very good at communicating - emails received hen they receive a claim form, their decision on the claim and the payment details. Reviewed on: 11th July 2019

Look after my best pal

Top insurance, these people look after mar man Dudley. Reviewed on: 11th July 2019

Very efficient

Keep me up to date via email. Let me know how claims are progressing and explain everything in detail. Always there if I need to contact anyone about my policy. Claims sorted efficiently. Reviewed on: 11th July 2019

Fast, friendly and efficient

I have had three dog insured with them and if I have made a claim it has been easy and quick to claim. When my dogs died the team was brilliant, it is an upsetting time but they took all the worries out of the insurance side of things. You don’t know how good a company is until you have to claim and I would recommend them to anyone. Reviewed on: 11th July 2019

Good service

Easy to use and informative, never had any issues Reviewed on: 11th July 2019

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