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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Good service

5
Easy to use and informative, never had any issues Reviewed on: 11th July 2019
Lucy Giacomin's avatar
Lucy Giacomin

Excellent customer care

5
When I had to make a claim after our little dog had been ill the customer service was excellent, I was informed every step along the way what was happening and they were very helpful in every way. Reviewed on: 11th July 2019
Sheila 's avatar
Sheila

Fantastic!

5
We wasn't quite sure on what cover to take our for our dog so after a phone call that was very informative we chose which package we required and took the insurance out. Very happy with the service and would highly recommended Reviewed on: 11th July 2019
Lisa Poxon's avatar
Lisa Poxon

Purely happy costumer

5
I have maising experience with purely pets, always there for as to assist with our pet. Reviewed on: 11th July 2019
Junior Reganhan's avatar
Junior Reganhan

Very easy to communicate with, very helpful and are not inundated with lots of emails but just the right amount to keep you informed.

5
I have been with Purely Pets for many years now and am very happy with them. Reviewed on: 11th July 2019
Yvette Parkin's avatar
Yvette Parkin

value for money

5
excellent website with easy to follow processes and also excellent value. what more could you want from an insurer of your pets Reviewed on: 11th July 2019
sharon's avatar
sharon

top dog

5
every thing covered from head to tail, no worries Reviewed on: 11th July 2019
Trevor Burniston's avatar
Trevor Burniston

Excellent

5
Fantastic company recommend to everyone so helpful Reviewed on: 11th July 2019
Sharon's avatar
Sharon

Good Quality Cover - Reasonable Price

5
I have two cats insured through Purely Pets and have renewed with them as I have found them to be reasonably priced for a good standard of cover. This was proved when I needed to make a claim for my five year old cat. At her six monthly vet check, our vet picked up a strong heart murmur and advised us to get this checked out. This involved booking her in to the local pet hospital for the investigations. It wasn't cheap so we chose to claim. The process was simple and efficient and the staff we spoke to at Purely Pets were kind, helpful and friendly. I was surprised that it was so simple. I expected her renewal premium to be much higher due to the claim but it only increased by less than one pound. I would highly recommend Purely Pets. In an industry where customers can, and do, get fleeced regularly they seem to be honourable. I'm not looking to switch my business away from them any time soon. Reviewed on: 11th July 2019
Sharon Thompson's avatar
Sharon Thompson

Great Company

4
I found them great to deal with in all aspects. It was very easy to start a policy with them and to maintain the same policy as all the staff at all levels are very helpful. Great company to look after my Benny and to take care of the stress of looking after his Health. Thank you. Reviewed on: 11th July 2019
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FP

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