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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Purely pets are excellent

I have used purely pets for a number of years and always found them very helpfull I would fully recommend them to anyone that as a pet Reviewed on: 10th July 2019

Always keeping me up to date

I receive regular emails with great information Reviewed on: 10th July 2019

Great, quick and helpful service

Had a wee claim, the team were very helpful when calling for an update, etc. Once claim was approved payment was sent immediately without delay. Reviewed on: 10th July 2019

Claims

Really good with claims and speedy payouts and very sympathetic at the death of a pet Reviewed on: 10th July 2019

Simply the Best

Always available to deal with queries and provide help. Settles claims without delay and responds quickly. A reliable and responsive insurer. Reviewed on: 10th July 2019

Excellent pet insurance

We have used purely pets for a few years now and have made numerous claims without any problems. They have paid the claims quickly and communicate with me via the whole process so you know what is going on with your claim. Would highly recommend. Reviewed on: 10th July 2019

Purely Simple

Excellent company to deal with, very simple and good online support Reviewed on: 10th July 2019

Reasonable dog Insurance

Website very easy to navigate. Highly recommended by a member of my family. Reviewed on: 10th July 2019

Would recommend to friends very helpful xx

Put my mind at rest when insuring my pet Reviewed on: 10th July 2019

Good priced insurance

Great customer service and great insurance although as of yet I’ve not had to use it Reviewed on: 10th July 2019

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