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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Fabulous Service!

Have used Purely Pets for our Airedales, Kiton and Angus (who went to sleep 16 months ago), for several years. We had to use our policy to cover Angus's final illness, and also for Kiton, who has chronic ear problems. In each case, could not fault the service we received from Purely Pets. Staff were always efficient, friendly and in the case of Angus, empathetic at a very difficult time for us. We had expected that because of the level of claims we made for both illnesses, the premiums would have increased significantly, as had been the case with other insurance companies we've used in the past. Not the case. Kiton's premiums rose only by a few pounds per month last year, despite having his recurring problems. Premiums are still very competitive for an 11 year old. Reviewed on: 10th July 2019

Excellent customer service!

Having shopped around many pet insurance providers, I found Purely Pets offering the best type of insurance at a reasonable cost in comparison to other providers. Easy to understand terms and conditions, easy to set up, highly recommend. Reviewed on: 10th July 2019

Great Insurance

Easy to set up friendly service we hope of course never to have to claim Reviewed on: 10th July 2019

Two pets, two claims, purely brilliant.

I have two dogs insured. The first was bitten by an adder. The resulting claim was paid quickly and without fuss. A second claim was also met without a quibble. So I am very happy with the quality of the service and responses I received from Purely Pets. Reviewed on: 10th July 2019

No fuss, no gimmicks, just good service

I had received high renewal quote from my current insurer and rang Purely Pets to see if they could help. They quickly arranged insurance that beat my current insurer hands down, decision was easy! Reviewed on: 10th July 2019

Value for Money

I chose Purely Pets simply because they insure your pet for life not just for 12 months Reviewed on: 10th July 2019

quick and simple to get claims sorted

Always keep in regular contact on progress of claim, handle any issues sensitively and accurately Reviewed on: 10th July 2019

Amazing company

Always there to help! Having to claim is so easy and stress free! Reviewed on: 10th July 2019

Affordable & Professional

Always Insured my pets through his Company. The website is easy to use and if you need to contact via telephone the staff are friendly, polite and professional. I did have to make a claim for an operation on my pet and it was dealt with efficiently and promptly. Highly recommended, WELL DONE ALL Reviewed on: 10th July 2019

Excellent caring professional provider

I Have had to make claims using the service provided by Purely Pets. I have always found them to be reliable and helpful. They go above and beyond with customer service and are always been so nice in regards to my poorly dog and his welfare. Excellent customer service and well trained staff make any calls hassell free. Would recommend them highly Reviewed on: 10th July 2019

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